Can't wait for New Order's new album!!!
The Coming of a New British Invasion
Mar 15, 2005 - 7:54:40 PM
() Off the Menu Entertainment and Warner Bros. in association Entertainment Weekly and Virgin Atlantic Airways are kick starting the 2005 Winter Music Conference in South Beach (Miami) with a massive album launch party for New Order on March 22nd at Mansion nightclub.
Manchester’s finest ever band, New Order, return with their new, hotly anticipated album, “WAITING FOR THE SIRENS’ CALL”. Showcasing New Order’s unique ability to both shake the dance floor and rock the hardest. The new album is for everyone, its eleven songs take in influences as diverse as electro, rock, dancehall and punk, all bound together by New Order’s cool romance, diamond-hard modernity and wild, unparalleled musicality. The first single, “KRAFTY”, is bass-driven, machine-like, ridiculously catchy, and considered by the band to be one of the best tracks they’ve ever made. The album will be officially released on March 28th through London Records.
This is no ordinary album launch though, because the band specially requested the rebellious visionaries from Off the Menu Entertainment (OTM) to plan their South Beach album launch party for opening night of the Winter Music Conference, March 22nd. “We wanted to plan an event that would allow New Order to preview their new work to the masses while still maintaining an edgy indie vibe. Mansion turned out to be the perfect venue for the expected big turnout, and overlaying the event with the legendary party brand Return to New York really sets us apart from anything else in South Beach” explains Richard Spears, OTM’s Co-founder/ Head of UK & Europe.
New Order’s legendary producer and co-founder of the acclaimed Return to New York party series, Arthur Baker will DJ New Order’s greatest hits. The highlight of the night will feature the band’s charismatic bassist Peter Hook (Hooky) performing a DJ set of the new album along with other notable DJ talent that will be in town for the WMC. Local indie rock aficionados POP LIFE will add to the diversity of the night by spinning in the indie rock room adjacent to the main party.
This groundbreaking album launch event is just the beginning though, according to OTM’s Managing Partner, Roger Williams “there is a new British invasion approaching and its just over the horizon, OTM will usher in the most elusive cusp of British talent into America in full force. Our sister company Airline Information has already secured a critical relationship with Virgin Atlantic for the RTNY event, and with several other airlines that will allow us to move talent anywhere in the world for a fraction of normal costs.”
Rejecting the obvious has always been New Order’s technique: in their 28-year career, they’ve changed the face of pop music on more than one occasion. As Joy Division, they ripped up rock’s rule book by making music that was heavy and subtle, glacial, yet full of lament: “Love Will Tear Us Apart” has just been chosen as one of The Brits 25 best songs ever written. Then, as New Order, they were light years ahead of the dance scene with the world’s best-ever-selling 12” single “Blue Monday”, before bringing Manchester to the masses with the platinum-selling album “Technique”. As an aside, they made the only cool football anthem ever made, “World In Motion” – it went to Number One – as well as having hits with various side projects such as Electronic, Monaco and The Other Two.
Off the Menu Entertainment is an event consultancy of unparallel vision and logistical network. The principals of OTM have over 25 years experience in developing new trends in live music and instrumentation. OTM delivers quality entertainment and value to passionate music fans worldwide.
The tickets are $15 on presale and $20 at the door.
http://www.neworderonline.com/News.aspx?NewsID=938
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