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Play It Tonight - Formal Apology
Hi TA Users,
We would like to apologize for our recent spamming. You have all of the right to slag, make fun and take shots at me as a person.
You won’t see any more postings from Play It Tonight on TA from now on.
Because we are a new company, we thought that we could benefit (and ultimately that the TA users would benefit because the better the site we have, the more songs we have, the better for Djs) from some different forms of Guerilla marketing. This initial ‘push’ was meant to get some feedback about the store and also to figure out what types of marketing work best for us. One of these types of marketing that we wanted to test out was message board postings. All of our forms of marketing have been a huge success except one; the message board promo stuff.
As you can tell, we found out the hard way that this type of promotion does not work. Even though I have been an active member here for years contributing to the forum (without spamming) I didn’t realize how seriously you take it and, to be honest, I now respect you all for keeping such a close eye on your board. I would like to make it clear that once I got a warning about ‘spamming’ I stopped posting anything, and sending PMs under any accounts (aside from my routine postings in the Western Canada’ thread to support certain shows and promoters).
I would like to make it clear that Play It Tonight is not a shady business despite how it may look otherwise because of these recent message board postings. You should not worry about the integrity of our store or the safety of your information. This was just a case of a marketing idea gone terribly wrong. We tried it and it failed and we will have to pay for it. We want you to know that your info is securely kept on our site (which is secured - https://) and the fact is that even as an owner, I can’t access your credit card information or any other vital information besides your email, name and password. Since our launch in 2003 (as the first dance music download store ever), we have had had one – ONLY ONE – serious customer complaint that came because the customer thought he was buying wavs and not MP3s – even though it says on our front page that we sell MP3s. We still refunded the customer and he still shops at our store.
I know this may leave a bad taste is some TA users mouths but we really hope that this doesn’t affect your overall opinion of Play It Tonight. This was a mistake and I am apologizing for it, to all TA members and I ask for some forgiveness even though I am expecting more flaming than forgiveness. 
Have a great day.
~Sean
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Trance music all night long baby!!!
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