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MPAA Enters Piracy Battle: Steps Up Pressure
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josh4
I've been loosly watching this story develop for a while. It looks like the MPAA is finally making a strong-arm move to combat piracy. For several years now they have been behind the scenes planning their tactics. The best thing they have going for them is they have been able to watch the RIAA make all the mistakes from the sidelines. The MPAA has been aware of this issue for quite some time.

They are not just taking notice of this. They knew when the whole Napster fiasco unfolded that the file sharing thing would eventually seap over onto their turf. At the time technology wasn't advanced enough to be able to cause a major problem for movies, which are 100000 times larger than mp3s. Unlike the RIAA, the MPAA has had time to plan for this, establish themselves in the key lobby areas, etc. getting themself ready for a major battle. They've already managed to take many people by surprise and push through important legislation. Hold on to your hats kids, this could get ugly.

quote:
From 2003:
"These guys are everywhere," said Fred von Lohmann, senior intellectual property attorney for the Electronic Frontier Foundation (EFF), a digital rights advocacy group in San Francisco. "They're pushing their agenda in places we haven't even begun to look at."


quote:
First set of lawsuits filed in November


quote:
Hollywood steps up piracy fight
http://money.cnn.com/2004/12/14/new...dex.htm?cnn=yes
Major studios announce fresh crackdown on illegal downloads.
December 14, 2004: 3:26 PM EST
By Krysten Crawford, CNN/Money staff writer

NEW YORK (CNN/Money) - The Motion Picture Association of America announced a new campaign aimed at slowing the illegal downloading of movies off the Internet.

The MPAA, the main lobbying group for Hollywood's major studios, held a news conference Tuesday afternoon to trumpet the latest crackdown, which representatives said included both civil lawsuits and criminal prosecutions around the world.

"We have taken action against over 100 servers in many countries on four continents," said John Malcolm, the director of worldwide anti-piracy at the MPAA. He said steps were taken this week in the U.S., the United Kingdom, France, Finland and the Netherlands.

The announcement comes one month after the MPAA filed its first batch of lawsuits against more than 200 individuals it accused of stealing movies off the Web.

The measures taken this week, however, were not directed at individuals who download movies. Instead, the targets were people who act as conduits between downloaders and three specific "peer-to-peer" file-sharing technologies: BitTorrent, eDonkey, and DirectConnect.

These intermediaries provide users with lists of movies, songs and television shows that can be swapped with other users.

"This is another category of pirate," said Macolm. "These people are parasites leeching off the creativity of others."

Malcolm also said that legal notices have been sent to Internet service providers ordering them to intervene and shut down these middlemen, also known as "trackers," "servers" and "hubs."

BitTorrent, the fastest-growing peer-to-peer service on the Internet, and eDonkey together make up the bulk of all peer-to-peer traffic, according to CacheLogic, a Cambridge, England-based market research firm that tracks Web traffic.

BitTorrent is especially frightening to Hollywood because it can download movies in just a few hours. And the software is designed so that downloading a film gets easier as more people try to access it.

The actions were not directed against the creators of BitTorrent, eDonkey or DirectConnect.

Details of the initiative were scant. The MPAA did not dislcose the number of lawsuits filed, whether arrests were made, or the identities of the Internet service providers who received "cease-and-desist" letters.

But the announcement follows a decision last week by the U.S. Supreme Court to intervene in a seminal case that pits the movie and music industries against two other peer-to-peer services, Grokster and Morpheus operator StreamCast Networks.

While Malcolm said there was "no connection whatsoever" between the high court's Dec. 10 move and this week's enforcement efforts, the flurry of activity has renewed a debate over whether movie piracy is a problem and, if so, whether anything can be done to stop it.

Analysts say that Hollywood does not face the severe crisis that the record industry confronted when the Napster file-sharing appeared a few years ago and music downloads turned into a mass free-for-all.

There are several reasons for this, including the enormous amount of time it still takes to download movies and a lack of consumer interest in watching movies on computer screens.

For now, reliable data on the prevalence of illegal movie downloads and the cost to Hollywood do not exist. The MPAA itself, which claims its on track to lose $3.5 billion this year to the black market in physical DVDs, does not yet know how much money the industry loses on the Web.

The MPAA's Malcolm said Tuesday that the problem of Internet piracy is on par with widespread copying of physical DVDs. In three years, he estimates industry losses from online theft will be "staggeringly high."

That is why Hollywood is moving now on two fronts: to use the courts to rein in piracy and to develop technology that, if not impenetrable, at least makes stealing difficult.

The industry faces challenges on both fronts.

Andrew Parker, chief technology officer of CacheLogic, the peer-to-peer tracking firm, was skeptical that law enforcement tactics can work.

He noted that peer-to-peer traffic dropped after the music industry first launched a series of lawsuits against individuals accused of illegal downloading, but that overall downloading has since rebounded.

What's more, he said, users have become adept at shifting from one technology to another, which is what he says happened when record companies starting suing users of Kazaa, previously the No. 1 peer-to-peer site.

"We saw a sudden shift in usage patterns to BitTorrent and away from Kazaa," said Parker. "A similar thing will probably happen here."

But Charles Sims, a New York lawyer who has represented entertainment companies in court cases against peer-to-peer networks, said Hollywood recognizes that litigation is not the panacea.

"The (lawsuit) route is not perfect, in the same way that the war against drugs isn't perfect either," said Sims, a partner in Proskauer Rose. "But there's probably less heroine and cocaine out there now than if we weren't doing anything."
Halcyon+On+On
Buy your movies. There will be nothing to worry about if you pay for what you know you should - that's just how it all works. Hollywood may 'cheat' people every now and then (Gigli), but the numbers they received in return certainly showed that their cheating was unacceptable. There really isn't any justifiable excuse to steal movies - music can be sampled, but entire movies? C'mon...
D-res
i dont have enough HDD space for movies.... that alone keeps me away. oh, and respect:D
mezzir
i do download movies, but the good ones and the ones from independant smaller companies i also buy
most of the movies i download are movies that have been in theatres but not yet released
i never go to the movies because i don't have enough money to pay to just see it once
but if it's going to be a movie that, over several years, i'd watch multiple times, then i'll definately buy it
vhx1
there would be no way for them to combat bittorrent lol. it simply way too widespread.
Reverend_Lust
I watch all movies pirated cause 90% of them i think "wow glad i didnt pay for that" I figure im not stealing because i would have never seen the movies in the first place so they arnt loosing money either way

tonight i watched Oceans.Twelve.SVCD.TELESYNC-maVen.
ierxium
I wonder how they're going to go about it. Seems to complicated to me.
josh4
quote:
Originally posted by vhx1
there would be no way for them to combat bittorrent lol. it simply way too widespread.


There is no way for them to completely shut down file sharing through bit torrent... but oooh yes hey can definately "combat" it. Consider the site Suprnova. If you've used bit torrent you've been to that site. Take a site like that offline and you've made a rather large dent. Then there are other smaller community based sites, some where you have to register to be able to download, and may even keep track of your sharing ratio. For these sites they could take it off line and even file suit against everyone registered! That means YOU go to court. Sure more sites will just pop up in thier place but it looks like the MPAA would be ready and waiting for that to do it over again. Continue doing this and you've got some pretty good regulation going. Like the RIAA finally learned towards the end, you don't have to take everyone to court, just settle outside of court and have them pay 2-3K for all your troubles.

quote:
"The (lawsuit) route is not perfect, in the same way that the war against drugs isn't perfect either," said Sims, a partner in Proskauer Rose. "But there's probably less heroine and cocaine out there now than if we weren't doing anything."


As I said before unlike the RIAA the MPAA isn't going to be stupid about this. They understand what they're up against.
Petrogad
I agree that its a huge problem and things like bt could be shut down easily and keep common users away (kill supernova, or just send out a windows update that kills the prog on execution, but really i think they will just come up with more advanced ways of doing things, i mean look at the scene in the past 3 years... we've evolved from crappy p2p progs to a slew of new "non traceable" progs like bt. I really think that the RIAA and MPAA is there to shut down people who are to lazy to cover their basis, and its sad to say that people want to kill the industries like that.

I am a firm believer in supporting artists/movies/games whatever the situtation may be, if you like it you should be willing to pay for it to see it/watch it or play it. I wish there was a better way for the MPAA and RIAA to get into this and crack down better, but as of right now i just see piracy growing at an exponatial rate.
josh4
quote:
Originally posted by Petrogad
I am a firm believer in supporting artists/movies/games whatever the situtation may be, if you like it you should be willing to pay for it to see it/watch it or play it. I wish there was a better way for the MPAA and RIAA to get into this and crack down better, but as of right now i just see piracy growing at an exponatial rate.


http://www.movielink.com/

Once you try it, you will go back.

Petrogad
damn thats pretty neat, never seen that site.

Cheers :)
Petrogad
quote:
Originally posted by mezzir
i do download movies, most of the movies i download are movies that have been in theatres but not yet released



The only thing i hate about theaters are the stupid 12 year old kids in a rated r movie that are yelling and screaming the entire time, i wish there was a way to phase these idiots out. Or at the late night shows where you are able to get away from these kids, you have the 21 year olds who just get hammered and ruin the movie, id much rather pay the 7$ (goign rate here for a theater movie) and watch it at home with no distractions from retards.

/venting

cheers
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