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Beatport to start inforcing Label Quotas
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| Zombie0729 |
Well we know the ever growing problem of anyone & everyone starting a label... hopefully this is a step in the right direction to cut down on all the nonsense :)
| quote: | Beatport imposing sales requirements for labels: Less crap in the future?
I stumbled upon this interesting discussion recently over at GU forums. Jay Epoch (label manager for Proton Music) has kicked off an interesting thread worth checking out.
Jay writes:
I've watched sales dwindle each month as Beatport adds more and more labels releasing more and more music. During the month of December, Beatport set a last minute deadline for labels to get releases to them if they wanted to get music out by the end of the year. As a result, there were far fewer releases on Beatport in December. We managed to get our releases turned in on time, but many labels didn't. Sales for these releases we got turned in were about 2-3x that of the normal releases. This got all of the releases into genre top 100 charts.
Anyway, here's the money line:
Anyway, I'm sharing this because I just got this notification from Beatport: "Any label that cannot produce $300.00 in GROSS sales each quarter will be put on a probationary status. If the label is unable to hit the $600.00 mark by the second quarter then that label will be cut from the Beatport system [...] by increasing your promotions outside of the Beatport store and providing a consistent new release schedule we are confident that many of our low producing labels will be able to achieve the quarterly sales goal."
Thank you very much. Maybe there's finally some sort of quality control being implemented. I'm sick of browsing through loads of crap everytime I log in to Beatport. But let's not be so fast here: I know that there's plenty of amazing small labels on Beatport that can't produce those proposed numbers. What about them?
Less crap in the future? Maybe not. |
(took this from tjpatel... thx!) |
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| Lunar Phase 7 |
| As always, it's a double edged sword. |
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| Mr.Mystery |
| quote: | Originally posted by Lunar Phase 7
As always, it's a double edged sword. |
Explain. |
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| Project-K |
| quote: | Originally posted by Mr.Mystery
Explain. |
I think what he means is that while this somewhat prevents a bunch of sub-par productions from flooding the market, it also means some good music might get left out in the process. Still, I think some control is better than no control. |
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| Mr.Mystery |
| quote: | Originally posted by Project-K
I think what he means is that while this somewhat prevents a bunch of sub-par productions from flooding the market, it also means some good music might get left out in the process. Still, I think some control is better than no control. |
Good music will always find a way through, one way or another. |
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| TaylorR |
| quote: | Originally posted by Mr.Mystery
Good music will always find a way through, one way or another. |
although it might take some time and more effort from the artist, i agree with you. |
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| pwnage1 |
| quote: | Originally posted by Mr.Mystery
Good music will always find a way through, one way or another. |
The you should be making millions.;) |
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| 3F05Q |
| quote: | Originally posted by Mr.Mystery
Good music will always find a way through, one way or another. |
Exactly. In this case especially.
"by increasing your promotions outside of the Beatport store and providing a consistent new release schedule we are confident that many of our low producing labels will be able to achieve the quarterly sales goal."
Translation: get off your ass and start putting some effort into your releases. It's not our job to promote!
As a result, those 'low producing' labels will put forth an effort to promote their releases. They'll quickly find, if they don't already know, that it's a waste of resources to promote crap (or relatively bad) releases and end up focusing on their good releases/artists. Potentially, these labels will seek out/sign up better quality material, and more artists will be turned down and hopefully realize that they need to step up their game.
On the flipside, there is the thought that a 'low producing' label might go the other route and release a whole shload of music in hopes to meet the $600 mark by sheer volume alone. That would suck. Hard.
... theoretically speaking, of course. |
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| kopi_luwak |
Amen, I hope audiojelly and all the rest of labels start doing the same.
If all start to do it, I tell you, now this crappy "label" owners will start to create their online stores to sell their crap!
Kopi =o. |
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| Nightshift |
| I don't think thats a bad idea at all. |
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| Fledz |
I don't think it's a bad idea at all. It has potential to be quite good :)
Can you link to an official statement by Beatport? |
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| System101 |
I think this will be very good in the long run!
Most artists that i know and speak to just send the labels the songs and kind of sit on their ass waiting for the sales to roll in... it's very important to do your own promotions as well, you cant always just rely on the label! |
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