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If you skip TV commercials, you're a THIEF
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| MrJiveBoJingles |
The argument goes something like this:
1. Network TV is supported by ads.
2. Companies pay for ad spots on the assumption that people will watch them.
3. If people don't watch the ads, they're effectively getting the programming without "supporting" the ads that make the programming possible.
4. Therefore people who don't watch the ads on network TV are THIEVES.
When Jamie Kellner was chairman of TBS in 2002, he gave an argument to this effect:
| quote: | JK: I'm a big believer we have to make television more convenient or we will drive the penetration of PVRs and things like that, which I'm not sure is good for the cable industry or the broadcast industry or the networks.
CW: Why not?
JK: Because of the ad skips.... It's theft. Your contract with the network when you get the show is you're going to watch the spots. Otherwise you couldn't get the show on an ad-supported basis. Any time you skip a commercial or watch the button you're actually stealing the programming.
CW: What if you have to go to the bathroom or get up to get a Coke?
JK: I guess there's a certain amount of tolerance for going to the bathroom. But if you formalize it and you create a device that skips certain second increments, you've got that only for one reason, unless you go to the bathroom for 30 seconds. They've done that just to make it easy for someone to skip a commercial. |
http://www.2600.com/news/050102-files/jamie-kellner.txt |
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| nchs09 |
| Oh ok, i will watch them from now on then. |
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| leph555 |
| thank god for tivo |
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| CONNERMAN2000 |
| They call me Danny Ocean. |
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| Darkarbiter |
| Your right. Probably not stealing if you buy the box sets though... the cable/whatever companies would probably get a share from them due to getting the product out. |
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| Frenchie |
| quote: | Originally posted by leph555
thank god for tivo |
+1 |
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| sstranger1 |
| Then when are we supposed to go to the bathrooms? |
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| nchs09 |
| quote: | Originally posted by sstranger1
Then when are we supposed to go to the bathrooms? |
Bathrooms are for s.
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| mezzir |
ehh holy thats a load of bull
basically, the way the model works is that networks sell audiences to advertisers
so the whole skipping ads does break the system a bit, but it no way makes consumers thieves. in fact, by that model, it would make more sense that it'd be the network's fault if audiences aren't attentive to ads, seeing as they're the ones selling them |
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| pkcRAISTLIN |
where's the contract between viewer and station for watching ads?
what a crock. |
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| denys envy |
| some superbowl ads are entertaining. if all commercials attempted to reach this quality of humor and entertainment i'd watch them. |
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| mezzir |
| quote: | Originally posted by denys envy
some superbowl ads are entertaining. if all commercials attempted to reach this quality of humor and entertainment i'd watch them. |
if all commercials had such a huge guaranteed audience, they'd make them all that entertaining |
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