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Serato and Ableton announce a creative partnership
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| DjWoody |
http://scratchlive.net/news/id/2233
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Serato and Ableton are happy to announce a partnership, which will pave the way for the future of Digital DJing.
With shared artist rosters from hip-hop (DJ Jazzy Jeff, DJ Nu-Mark, A-Trak) to electronica
(Paul Van Dyk, DJ Sasha), both Ableton Live and Serato Scratch Live are renowned as the premier
performance platforms in clubs around the globe.
While Serato’s Scratch Live excels in vinyl emulation, music library control and lightning quick hands-on
scratching, Ableton Live provides the tools for production, on-the-fly remixing and beat creation.
“Ableton and Serato take different approaches to modern musical performance,” says Ableton CEO
Gerhard Behles, “But both companies live by the philosophy that software should be straightforward,
easy to use, and most importantly, reliable and stable onstage and in the studio. Ableton has never had
an answer for the DJ who wants vinyl control, and rather than try to emulate what Serato do so well, we
simply make sure that our products work well together.”
Serato Audio Research CEO Steve West agrees. “After years of talking together, we’re thrilled to be
working with Ableton. It’s exciting to think about what we can offer to DJs and producers: the ability to
go beyond just spinning records and add a personal stamp to the music they play.”
Just where this Serato and Ableton collaboration will take us has yet to be seen but one thing is clear:
the worlds of DJing, remixing and production for artists worldwide have changes ahead.
About Ableton
Ableton develops technology to inspire creative people. Since the company started in 1999, Ableton has attracted an extensive and highly committed community of musicians, composers, and DJs worldwide. Currently, Ableton counts about one hundred employees in its Berlin and New York offices.
The company has received outstanding press, awards and customer feedback since the unveiling of Live in October 2001. |
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| blacknoizybox |
| great... turntablism is a lost art now:rolleyes: |
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| Fledz |
| quote: | Originally posted by blacknoizybox
great... turntablism is a lost art now:rolleyes: |
If you fall into the "Ableton DJs are because the program just mixes it for you", then you need to be beaten. Repeatedly.
This is another step forward in DJing as you can do a hell of a lot more than with just decks. The possibilities are endless. |
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| Fl@k Monkey |
| How is the art lost anyway? I see DJs even today in clubs pull out a record in the middle of a set.. And CDJs and such have been around for so long but some people do still have love for Vinyl. |
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| Ryan0751 |
| Use everything. Best of all worlds. |
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| teufel-man |
| quote: | Originally posted by Ryan0751
Use everything. Best of all worlds. |
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| blacknoizybox |
| quote: | Originally posted by Fledz
The possibilities are endless. |
the rows of wannabe-lookwhaticando-DJs are endless
eat your electro-minimal kakaphony + FX all you want:o |
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| bigsnail |
| quote: | Originally posted by Ryan0751
Use everything. Best of all worlds. |
i support this messege. |
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| blacknoizybox |
| no it won't. now go and turn all those MIDI knobs like a ing ninja:gsmile: |
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| ZeJayMan |
My dad dj'd in church halls during the 1970's with two belt drive turntables. he s on all of you.
your new technology.
i refuse to play records unless they are original, not reissued, jazz 78's kept in cold storage.
i wont play it through anything less than an original urei or bozak mixer.
Unless the speakers were handmade by two germans in an attic you can kiss my prick.
Just because your maw has 7 Bananarama records in the cupboard and your old man has a turntable doesn't mean that you're a troubador sworn to the cause of upholding DJing morals and ethics. shut the up you tit. nothing is original or special. |
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| Tony Morello |
| quote: | Originally posted by blacknoizybox
the rows of wannabe-lookwhaticando-DJs are endless |
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