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Are "HEADLINER" DJ's Really Needed? (pg. 3)
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mar46017
I'd say it depends on the venue. A new venue in Hollywood can usually be the hot spot for about 6 months before they see their numbers go down and think about remodeling and changing the name.

There is a big difference in crowd and the way the door is ran at Playhouse on Monday vs. Friday. There are probably more people on Friday nights that have no idea who is headlighning. I think Playhouse has done a great keeping things hot and busy.

A venue like Avalon likely needs a headliner to keep the place packed. Sure, I'm sure if they take out the headligner the washers will likely still come week after week.

At the end of the day, it is all about promotion. Emails, texts blasts, birthday parties etc.
KarenLuvs2Party
Some venues get a crowd no matter who is spinning..such as Sutra. Half of Sutra are just OC regulars who know some sort of staff member or security guard or etc. I don't see those people jump venues other than maybe Ten. They stay in the Costa Mesa/Newport Beach border.

Many times I've gone to Yost and I overhear people saying things that are a dead giveaway they just saw a long line and decided to head on in to the venue.
iLLiE586
Depends on where you live and what kind of music.

The scene in Phoenix, for instance, is garbage. Unless it's some mainstream DJ like Calvin Harris, Kaskade, or Avicii, you get about 20-100 people.

If it's nothing but a local, like in your situation, probably 10-20 people and not one on the dance floor.
bigperf
quote:
Originally posted by DizkokidD
Sux I went overboard on my nap and didn't make it. Next time. I think it's the production. Specially with all the etards of today.


sure buddy... a "nap" i bet it was the same reason you didnt make it to PVD!

:whip: :whip: :whip: :whip:

yes those are whips!
bigperf
Define "headliner" haha!

quote:
Originally posted by DjWoody


If my friend was able to sell it out with no headliners other than himself, why wasn't Giant able to do the same thing with their headliners?



cuz giant sucks...

quote:
Originally posted by DjWoody


I think as I'm getting older, I'm getting pickier with my outings.


do you even go out? you kept talking up checking out PVD for the past few months, were you there on saturday?
DjWoody
quote:
Originally posted by bigperf
Define "headliner" haha!



cuz giant sucks...



do you even go out? you kept talking up checking out PVD for the past few months, were you there on saturday?


I was working til 3am. Anyhow, aren't you reading a thread about a party I went to?

:whip: :whip: :whip: :whip:
djjoshuaallen
From my own observations, there is no "correct" format to operate a club. Otherwise, it would have been figured out by now and used by all. This is why you always see clubs changing names/formats ext. Many see short term success, but are destin to fade away.

Clubs typically care about the bottom line, but promoters have different reasons for why they promote what they do (hopefully some have a passion for what they are promoting)

In the end, its all relative to location, crowd, genre, etc, and success will depend on so many different factors. So analysis would have to be done on a case by case basis. To make an arguement for a successful format based on the "opening night" is pretty funny. Giant has a much better arguement for "headliners" based on their longevity in the club scene.
EDMDancer
Yes, I completely agree with that. Like the Dirtybird events here in SF, they don't do any production, and very little promotion. Maybe a few facebook blasts, and that's all. They have same 5 DJs and no guest DJs. Yet, their parties usually packed Mezzanine to the core, which has a capacity equivalent to Ruby Skye. I don't think anybody else can pull that off. It is unique to what they do, like a combination of concentrating on music production, doing free summer day parties, having a core of supporters who like dancing, etc.

But Woody's question is very much a good one. I have a feeling that many promoters in SF spent most of their effort on booking DJs. They are not very creative on building a party atmosphere. Quite often, it ends up a situation like a top DJ spinning to an empty floor. Even Ruby Skye has misses like that on Fridays, despite its promotion muscles.

And many burningman parties in SF often do quite well, even when there isn't any top DJ. It is pretty much the party atmosphere that attracts the peeps.

quote:
Originally posted by djjoshuaallen
From my own observations, there is no "correct" format to operate a club. Otherwise, it would have been figured out by now and used by all. This is why you always see clubs changing names/formats ext. Many see short term success, but are destin to fade away.

Clubs typically care about the bottom line, but promoters have different reasons for why they promote what they do (hopefully some have a passion for what they are promoting)

In the end, its all relative to location, crowd, genre, etc, and success will depend on so many different factors. So analysis would have to be done on a case by case basis. To make an arguement for a successful format based on the "opening night" is pretty funny. Giant has a much better arguement for "headliners" based on their longevity in the club scene.
mar46017
Here's a good read from Harvard Business school re: Marquee New York and New York "Club Row"

http://noahtepperberg.com/wp-conten...-Case-Study.pdf
Nerologic
Didn't he used to do Hard House????


DjWoody
quote:
Originally posted by mar46017
Here's a good read from Harvard Business school re: Marquee New York and New York "Club Row"

http://noahtepperberg.com/wp-conten...-Case-Study.pdf


Very good read. I read the entire case study and it's very interesting. It gives you a look into what goes on behind running a successful nightclub.

Thanks!

:toothless
DjWoody
quote:
Originally posted by Nerologic
Didn't he used to do Hard House????


Yes, that's him. We used to throw parties together back in the 90's and early 00's. Than we went separate ways. I got really deep into the EDM scene and he went the mashup way. He also started working as a DJ at KIIS FM and eventually landed a residency at XS Las Vegas. He's a very hard worker/hustler and deserves everything he got going on for him. Honestly, I don't think I know anyone else in the scene that works as hard as he does.

:toothless
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