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Insomniac: 'We Don't Want to Book' Superstar DJs Anymore (pg. 2)
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| iLLiE586 |
| I honestly wouldn't care THAT much, except for the fact that if they do start primarily booking lesser known people, lineups are going to turn into 50% dubstep and 50% cheesy electro house garbage. |
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| djjoshuaallen |
| I think its laughable that pasquale refers to the burning man experience when looking to uncover a new direction for EDC. I find it hard to believe that the etards that attend EDC have the will, knowledge, and everything else needed to participate in similiar ways that burners do at burning man. He should know the extreme differences associated with two experiences. I doubt EDC could ever transform to anything that even closely resembles burning man. If he really wants to deliver a similiar experience he should start from scratch with a new event (not associated with insomniac). He has the resources to pull it off, I have no doubt about that. |
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| darin epsilon |
| quote: | Originally posted by djjoshuaallen
I think its laughable that pasquale refers to the burning man experience when looking to uncover a new direction for EDC. I find it hard to believe that the etards that attend EDC have the will, knowledge, and everything else needed to participate in similiar ways that burners do at burning man. He should know the extreme differences associated with two experiences. I doubt EDC could ever transform to anything that even closely resembles burning man. If he really wants to deliver a similiar experience he should start from scratch with a new event (not associated with insomniac). He has the resources to pull it off, I have no doubt about that. |
I spoke with someone who's been in the nightlife industry for almost 2 decades and he believes Pasquale could pull off what he says, but I'm more convinced by what Josh says here. I don't know what the average EDC customer is like, but I bet a good chunk of it is made up of young inexperienced kids with high disposable income. They'll go with their friends to see their favorite acts, e.g. Tiesto, Deadmau5, Skrillex, etc. I have never attended Burning Man myself but it seems like it has roots in hippie culture. The whole appeal isn't on the music or a few particular artists but rather on the overall experience and counterculture aspect. "Counterculture" being the key word here. This year's EDC, as always, seemed to represent what's currently trendy. I don't ever like to generalize but those are the two impressions that I get. |
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| Sadface |
| Obviously there will never be anything about "ten principles" at EDC but he's just trying to do "nighttime on the playa" and he didn't do a bad job of it at all. My GF and I are both longtime BM vets and we thought EDC this year felt a lot like burning man. You had all the art, huge numbers of stages, and all night partying, and when you factor in that BM is becoming more and more of a big rave in the desert every year... |
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| Nerologic |
| quote: | Originally posted by Trancelover24
it's costing them too much, they probably rather save the money thinking that the people would still show up for "The experience." |
This. That's why they have been marketing the "Experience" idea for a while now.
If I'm not mistaken, they either barely broke even last year or they lost money? I can't remember?
| quote: | Originally posted by La Galerķa
Almost sure 75% of EDC attendees don't know most of the lineup anyway and would be happy regardless of who is playing. EDC could very well sellout without ever releasing a lineup. They did sell out their NY/NJ show before the line up was released. They claim that it's all about the experience anyway. Music and talent comes second. |
I think that almost everyone that went to EDC Las Vegas has one DJ or two or three that they want to see.
I want to believe that at least 50% of the people know at least 4/5 if not more. This is on the radio now, how can they not know the artists?
When Steve Angello played on Friday his arena got PACKED! The main stage was very light crowd wise when Steve played. Mind you, this is around peak time. So that tells you that the crowd DOES know who is playing. Because they went out of there way to find Steve's stage. And once Steve was closing his set the crowd started leaving. This was before Morillo started playing. But they crowd kept leaving to the point that Morillo left him self because they wouldn't let his wife on stage with him.
I was stuck at Encore and XS all day Saturday so I never made it to EDC that day, but seems like I didn't miss much because of the high winds.
Sunday I was Luke at his Super you and me stage. Chase and status or whatever cleared out that arena. My boy Oliver Twizt had gotten it packed by dropping a bunch of new heavy tracks. But when Chase and whatever went on everyone ing left. Sandro Silva brought the crowd back in the beginning. And then Luke's crowd started to walk in and the crowd easily doubled or tripled. Once Luke was playing it was packed to the point that everyone was boxed in and the crowd started to form next and behind to a building and they were out of sight of the stage. So they obviously knew Luke was playing. And same thing like always, once Luke was done the crowd evaporated.
I was walking in the crowd toward the end of Sandro's set. All the set times was running 10 minutes late. When I was in the crowd I kept hearing people saying things from "get the off stage" to "where the is Luke?"
In NYC, the crowd was duh. They had no idea who was playing or what was going on for the most part. A few people did know artists and stuff like that but majority had no idea.
NYC EDC didn't sell out Friday or Sunday. The only day that sold out was Saturday. They still made a lot of money because they paid a fraction of the cost for the same artist compared to Vegas. Thanks to Marquee and XS/Encore talent prices in Vegas have sky rocketed. |
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| drEamer |
| they did lose money in 2011....thats why they needed the extra capacity.....id estimate they made a nice pay day this year with the extra 45000 capacity that the had total |
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| djjoshuaallen |
Going to burning man every year and throwing money at burners to bring their art to Insomniac Events is one thing, but convincing your attendees to pay for a ticket and bring their own art, build their own stages, at their own expense is an entirely different concept.
The key word is PARTICIPATION, I dont see the type of participation and commimment necessary to build structures, art, or even sign up to volunteer to help build somebody else's art, a trait in the average EDC attendee.
The scary thing is, after this year's burning man ticket fiasco, I am not sure the average burner will possess such participation. This is why burning man kept their final 10k tickets and handed them to burners with a track record for participation.
I think what Pasqual and Insomniac may intend to do is sell the event based more on the production of the event rather than the Big name DJs, and thats fine. But that is far from the burning man experience where the participants actually build everything in the event themseleves. Here you have an event that truly belongs to the people who show up rather than some promoter with alot of money and some great ideas who brought alot of out to vegas (and every high priced DJ on the planet)
That being said, burning man would be even more incredible should it have even 1/3 of the artists at this years EDC event. Music to my liking has always been somewhat of a struggle to find, but it doesnt tarnish the experience much at all.
Lastly, I will say that although I havent spoken to Pasqual about burning man, it appears he would like to just incorporate a small element of the experience into his own events. That is, "nightime on the playa" as sadface mentioned. But the burning man experience is so much more than just partytime with lights on the playa, and I dont see EDC providing the other elements of burning man that make it so unique anytime soon.
There is something great about building and working hand in hand with fellow campmates 15 hours away in the middle of nowhere with the elements of the earth forcing you into survival mode. Thats a far cry from a huge party off the las vegas strip witht some cool art taken from the burning man project and huge production stages. |
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| Sadface |
| quote: | Originally posted by Nerologic
I think that almost everyone that went to EDC Las Vegas has one DJ or two or three that they want to see. |
Agreed. I was on the shuttles and pretty much everyone was chattering nonstop about this DJ or that who they wanted to see, and at the stages themselves the crowd mostly seemed to know who was playing. Overall I was really impressed with how enthusiastic and informed the crowd was. They may like crappy EDM but they're REALLY into it. I bet we'll get a big crowd of jaded ex-ravers in a few years. :p |
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| DJ RANN |
| quote: | Originally posted by Sadface
Agreed. I was on the shuttles and pretty much everyone was chattering nonstop about this DJ or that who they wanted to see, and at the stages themselves the crowd mostly seemed to know who was playing. Overall I was really impressed with how enthusiastic and informed the crowd was. They may like crappy EDM but they're REALLY into it. I bet we'll get a big crowd of jaded ex-ravers in a few years. :p |
THIS.
The one thing I took from EDC regardless of their level of knowledge or questionable taste in music, was how enthusiastic everyone was for the event and the good vibe coming from everyone.
Most people knew who they wanted to see, even if their knowledge of EDM (let alone decent DJ's) is incredibly lacking. I doubt there were many people at all who went not knowing a thing about what DJ's were playing.
BM is a completely different model and frankly I don't think 70-80% of the people attending EDC would even be in to BM. I've only been once but really didn't like the whole get_lost_in_the_desert_on_peyote_and_find_yourself_again thing.
Just way too hippy and I'm not really interested in seeing bad home made art while being surrounded by a bunch of ugly naked people with dreads, who for one week get to pretend they are in a desert utopia.
I like being able to go to my room in the Encore to sleep then eat at a nice restaurant, ready for some more well organised clubbing to major name talent (note I do not refer to SHM, Guetta or any of that crap). |
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| AY STAR |
talk is cheap
let the stick to his word and next year steer away from the trouse,avicii,shm,pop sound
this year at edc nyc they did have a pretty solid techno line-up and a few nyc locals but other than that it was mainstream
i honestly think it's just a big publicity stunt...he will host a contest to find the next big dj, it will get everyone talking and doing mixes but i still feel a good 75% of the same cheese dj's on this year's line-up will return next year
DONT BELIEVE THE HYPE |
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| Quazar |
They should just book fewer DJs and give them longer timeslots.
I mean, some of the main stage DJs this year had 30-45 minute timeslots. That's almost pointless. |
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| Nerologic |
| quote: | Originally posted by AY STAR
this year at edc nyc they did have a pretty solid techno line-up and a few nyc locals but other than that it was mainstream
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I was there.
It was ing dead all 3 days, a few hundred people max most the day. Only a couple times did it get super packed.
Vegas techno stage line up was WAY bigger and they had at least 10 times the crowd NYC did.
Sad thing is Steve played the same stage on Friday, and the crowd was like 15 times bigger than when the Techno stage here in Vegas got to max people lol |
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