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Preparing producer contest - need input (pg. 3)
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| Woony |
Question: How do you enshure quality with so many releases. And even more importantly, how do you stop people from being intimated with so many releases? People will not now which release they should focus on or get overwhelmed by the flood of content.
It's also hard to give every release the attention it deservers if you release so much and it's also counterproductive for your brand. You can't build a recognizable sound for your label if you release so much.
I mean I get that you're trying this to form a sucessfull business model and you probably need to release that much but I don't think you can build a profilic label if you release like a maniac. |
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| Storyteller |
quality assurance is relatively easy. I'd just postpone the launch date until I have plenty of high quality content I am looking for. There is room for some shifting around.
About release interval; Literally over 80% of the target audience is actively on the lookout for new music weekly or more often. That's not the pace I want to go at, but I don't think it is necessarily a bad thing to move at a faster pace than any small time label. I do not necessarily need to release that much but I think most of the audience would not mind at all. That, and, I don't intend to stay small for a long time. I wouldn't be surprised if I could realize at least 5-10 times as many sales on my first release as an average release would (about 100 sales) within the first month.
In the startup phase brand awareness is most important so I'm sure I have to shove out a bit more. Apart from that there is way more to this concept than has surfaced in this topic, so there are plenty of reasons why I insist on releasing on a bit faster pace than regular labels do. |
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| Woony |
| quote: | Originally posted by Storyteller
In the startup phase brand awareness is most important so I'm sure I have to shove out a bit more. |
I think the direct opposite is true, for brand awareness in your startup-phase you need to release very few, but very hard hitting releases. I mean especially if you're marketing to an audience that's not just enthusiasts you need to make them familiar with your label identity before they'll buy all the stuff you'll shove in their face. And I think having many releases in that phase does more harm than good.
I hope you at least see where I'm coming from. |
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| Storyteller |
| quote: | Originally posted by wayfinder
- a custom, personal promo strategy for the winner – a plan to get them followers (edit: quality followers, not bulk-bought empty accounts) on youtube/soundcloud/mixcloud/myspace/bandcamp/facebook/twitter/wherever and expand their personal musical footprint. this is a smart thing to do if you plan on contracting more of their music, since it will help your label as well. |
While I've kind of stepped off the competition idea already I just waanted to say that part of this is included in the package when signing. I've got a lot of ideas that would be beneficial for artist about this. |
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| tehlord |
I think you'll find it unbelievably hard to find 10 high quality releases to start a label with. Most of the better unsigned artists get labels approaching them on a daily basis and they're usually gunning for the bigger labels and say no. Even if they do say yes, you can't then keep them waiting for 6 months while you find other content.
I think it might be a better idea to slowly roll out really good but relatively few releases for the first year, and then try your new business model when you've got names and history to attract bigger names. |
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| Woony |
| quote: | Originally posted by tehlord
I think it might be a better idea to slowly roll out really good but relatively few releases for the first year, and then try your new business model when you've got names and history to attract bigger names. |
That was my idea, too. Though I guess with your project and all you don't have the time to do that? |
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| Storyteller |
| quote: | Originally posted by tehlord
I think it might be a better idea to slowly roll out really good but relatively few releases for the first year, and then try your new business model when you've got names and history to attract bigger names. |
I'd rather go in the opposite direction (in terms of quantity) and invest a bit more to start off by buying in some proper artists.
| quote: | Originally posted by Woony
That was my idea, too. Though I guess with your project and all you don't have the time to do that? |
I could but it would cause extra stress on the businessmodel. I might be able to settle for a release per month for a short while, but not too long. Either way it doesn't feel right when put into context of the concept record label. So I'm a bit torn how I should approach this. Thanks god I only have to finish the businessplan by tomorrow lol. There's a few strategic decisions I still have to make and it's done.
If I could make this thing stand out in under 6 months with 6 releases and get the proper type of demos I'm looking for I'm in the clear. I'm just not sure whether that is the case. |
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| Trancelover03591 |
| I'm in if you make a contest. |
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| Storyteller |
| Haha as a label I'd take it. It's only the artist getting screwed 365 days a year that way. If only a year had 5 days less. |
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| dj_alfi |
| quote: | Originally posted by Woony
I think the direct opposite is true, for brand awareness in your startup-phase you need to release very few, but very hard hitting releases. I mean especially if you're marketing to an audience that's not just enthusiasts you need to make them familiar with your label identity before they'll buy all the stuff you'll shove in their face. And I think having many releases in that phase does more harm than good.
I hope you at least see where I'm coming from. |
Have you ever bought music online?
edit: also in i think |
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| Looney4Clooney |
this is what i don't get.
as a label, you sell to people that listen to music.
A contest aimed at producers as a marketing tool doesn't really seem effective in any way what so ever.
And why on earth would you want to commit to releasing material you might not like. Always make sure you have control of your brand. Give money, tickets, a rim job. But a release , i mean for one, i don't think people care about that anymore, and it isn't going to do anything for you.
A contest where people can chose the logo where they vote submit their email or like on facebook, some way to get real exposure from actual people that you want to sell to and win the chance of something worth 2000$. That is aimed at everyone , you have their email. and most people if you don't come across like some ty label will be interested. |
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