|
where were you when you first heard deadmau5? (pg. 6)
|
View this Thread in Original format
| SYSTEM-J |
| quote: | Originally posted by Woony
While we're on the topic, how did ever get so famous anyways? I doubt it's the music alone. Was it really just the silly mouse head? |
To a large degree. The rise of EDM was down largely to acts who went out and played live shows with lots of visuals and recognisable iconic figures, thus appealing to an American mainstream demographic that needed some kind of performance and star to latch onto. Acts such as Deadmau5 and Skrillex changed how electronic live acts tour America - they got on the bus like a rock band and played every single town, often embarking on extremely grueling tour schedules.
It's often said that the whole template for EDM live shows comes from Daft Punk's pyramid show, with their 2006 comeback show at Coachella being a watershed moment. Deadmau5's mouse head allowed him to mimic Daft Punk's robot suits and put an iconic character in the middle of this faceless music. So he was one of the first to step into that sudden market gap when America realised it wanted more live electronic shows like Daft Punk.
Of course, other factors were at play. Deadmau5 was the probably the biggest commercial dance producer of the 2007-2008 period and he collaborated with other accessible names like Kaskade and the guy from Pendulum. He was always going to be a big pop dance star, albeit in the pre-EDM world that meant much less than it does now. So there was good timing in that he was one of the acts who were big in the right timeframe, and obviously a modicum of savvy to put together a live show that would appeal to these kids.
I also think his geeky, Internet-friendly humour in the name, track titles, album titles, Space Invader tattoos and so on will have struck a big chord with Gen Y American teenagers. Everyone's a ing geek these days, they all go to comic con and they all play videogames. When you think about it, Deadmau5 was one of the first musicians to speak to the 4chan generation. That has to be a factor. |
|
|
| wotyzoid |
| quote: | Originally posted by Innocence Lost
Yeah thats right gang up on the greatest. I'm out. |
the greatest creep, grow the up |
|
|
| Innocence Lost |
| quote: | Originally posted by wotyzoid
the greatest creep, grow the up |
Aren't you jack's bitch? |
|
|
| Sushipunk |
This thread :stongue: A+ you guys, I'm ing LOLing over here.
On topic, like a lot of folks it seems, I first heard of him here on TA. He used to occasionally do a live video/audio stream from his (then) little studio and link us to it, and I tuned in a couple of times.
The first production of his that I heard was Faxing Berlin, because Clovis used it as an intro track to one of his mixes back then... 2007 maybe? He laid a weird, eerie vocal acapella over it (which I didn't realise at the time) that fit the track really well. I was pissed when I bought it because it was just the music without the acapella, and ended up being a bit dull as a result. |
|
|
| wotyzoid |
| quote: | Originally posted by Innocence Lost
Aren't you jack's bitch? |
I'll show you a bitch if I see you around miami when i give you a wedgie |
|
|
| Guest |
| His track "Sex, Lies, Audiotape" in a Snake Sedrick set from 2006/2007ish. |
|
|
| Mr Game+Watch |
Like many of us here, on TA. This was during that 2006-2007 era when mnml ran the show and lots of MD regulars were jumping on that bandwagon and touting its superiority to the prog and trance formerly popular on this site... so when I saw a thread for a new release called "Faxing Berlin" with a ton of posts, I instantly thought "Berlin...? ehh must be a minimal track". But I tried listening and was pleasantly surprised it wasn't. Then, Deadmau5 mania hit the Beatport charts (around this time I started to use BP a lot) and he just exploded from there.
I agree with Jack about Deadmau5 rising to prominence via self-marketing on the internet to milennials - posting 4chan-esque memes, starting (or participating in) Twitter beefs, and engaging with fans about casual, everyday ... I do dig the game stuff, back when I first started following him on FB and he posted some FF4 stuff (a favorite game from my childhood) was very cool.
Also, as someone who doesn't really go in the c0r much, holy about Juan stalking Mellymel. I remember her a bit from being a prolific poster on the NYTA boards and was wondering where she went. |
|
|
| Blue Neptune |
It was a few years back. Can't recall the exact date. At this time I was a amateur boxer. The fights paid decent, well enough to not hold another job and stay above water. I was paid by a man to throw a fight. I rather not disclose the amount. The thing is, I never threw the fight and ended up betting on myself at favorable odds. I knew I had to leave town since I was double crossing the guy who paid me to fall. When I got back to my motel, my girlfriend at the time tells me she forgot to pack my apple earbuds before we left the apartment. I got those ear buds when the first iPod Mini was released and they have been working ever since. And that was really impressive because Apple dont really believe in making their products last. So the next day I had to go back to grab the ear buds. I had a feeling that someone would be waiting for me but I took the chance anyway because Yagya's Rigning had just come out that week and I wanted to listen to it on the train on my way to Montreal. Dub Techno sounds better on earbuds for some reason. When I was in the apartment, I notice the bathroom door locked and noise coming from it. I grabbed the earbuds and ran like hell back to my car.
This is when the story gets very unfortunate. At a cross light close to my apartment, I see the guy who paid me to take a dive; holding a Tim Hortons donut box and two cups of coffee on top (one of them presumably for the guy or girl back in the apartment. He stops crossing the street and looks straight at me. My hearts pretty much going 160 BPM at this point. I try to run him over and end up driving into a pole. Five minutes later, the guy regains consciousness. He starts running after me. I run into pawn shop. There was a coffee mug on the counter which I grabbed. The guy walks in and I smash him with the coffee mug, causing him to fall. Im pretty much beating his face at this point. The pawn shop worker points a shotgun at us and tells us not to move. He hits me across the face with the bud of the shotgun and I get knocked out. I remember waking up, tied, and gagged in a basement along with the guy who paid me to take a dive. There were two guys standing in front of us. I don't remember a whole lot of what they were saying because I was disoriented. I do remember them taking the guy who paid me to the back room. I dont even wanna think about what might have gone on in that room. The only thing I remember hearing is music and heavy grunts and moans coming from there. The knot on my hands were a bit loose so I was able to untie myself and leave.
A few weeks later I started producing music. I was on the old flash Beatport site downloading stuff to get inspired by. I was checking out the top 10 on the site and one of the songs on that list was "Not Exactly" by Deadmau5.
This is was the song that was played in that back room. |
|
|
| Sushipunk |
| LOL, well played ^^ |
|
|
| DJ RANN |
| quote: | Originally posted by SYSTEM-J
To a large degree. The rise of EDM was down largely to acts who went out and played live shows with lots of visuals and recognisable iconic figures, thus appealing to an American mainstream demographic that needed some kind of performance and star to latch onto. Acts such as Deadmau5 and Skrillex changed how electronic live acts tour America - they got on the bus like a rock band and played every single town, often embarking on extremely grueling tour schedules.
It's often said that the whole template for EDM live shows comes from Daft Punk's pyramid show, with their 2006 comeback show at Coachella being a watershed moment. Deadmau5's mouse head allowed him to mimic Daft Punk's robot suits and put an iconic character in the middle of this faceless music. So he was one of the first to step into that sudden market gap when America realised it wanted more live electronic shows like Daft Punk.
Of course, other factors were at play. Deadmau5 was the probably the biggest commercial dance producer of the 2007-2008 period and he collaborated with other accessible names like Kaskade and the guy from Pendulum. He was always going to be a big pop dance star, albeit in the pre-EDM world that meant much less than it does now. So there was good timing in that he was one of the acts who were big in the right timeframe, and obviously a modicum of savvy to put together a live show that would appeal to these kids.
I also think his geeky, Internet-friendly humour in the name, track titles, album titles, Space Invader tattoos and so on will have struck a big chord with Gen Y American teenagers. Everyone's a ing geek these days, they all go to comic con and they all play videogames. When you think about it, Deadmau5 was one of the first musicians to speak to the 4chan generation. That has to be a factor. |
Great post. He really was the poster by for that generation and knew how to communicate with them and all his branding was perfectly aligned to appeal to that generation.
The Daft Punk show was a big moment for music fans but bear in mind at the time, it wasn't a massive festical - it was this kind of interesting eclectic festical that took place in the desert a couple hours outside of LA. Coachella has now become this thing where reality show grade celebrities gather en-masse to update their instagram feed and basically could care less about whose playing, but back then it was still a little bit of a niche albeit larger festival. It did highlight that EDM could be a main stage payer, like rock and pop shows are but it didn't have the mainstream impact that the 50k people who actually saw it now tell you it did.
I think the single biggest thing to happen to dance music in the USA was Vegas changing their music policy, withing really a 6 month period from cheesy top 40 hiphop clubs to EDM. The pace was actually staggering, and it happened in late 2006/2007. By 2008 there wasn't a single club on the strip playing hip hop anymore and that means millions of people getting exposed to dance music.
Cue EDC.
I think the first time I heard a Deadmau5 was a promo given to me by DEMI (as in SOS). I think it was faxing berlin but it might have just been a remix but I know it was late 2005 as I got it right before I left a company that was close with the SOS lot.
You knew right then this was going to be the next thing. There were a few guys doing the 8th note house thing (and doing it well) but none had the marketing or appeal of Joel. |
|
|
| MSZ |
| I remember like it was yesterday, I was on the toilet looking at the specs of dirt that had somehow managed to get under my foreskin. I remarked just how good those steady 8th notes sounded. It was then when I decided to suck off my neighbor's dog. |
|
|
|
|
