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The end of Lightning Records... (pg. 8)
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| tor8024 |
just read the news, very sad indeed. and everything looked so bright for them, great deal of succes abroad, a whole lot of promising artists signed and releases planned.. what a shock! :(
about mp3 having had an influence on the bankrupcy, i think in a small way, because trance is still fairly underground. it is music made for the club scene, not for the big masses. that's why their revenues mainly come from vinyl sales. mp3 made it possible for a small part of those masses to get to know trance music, and to spread the name of some labels and artists, which is why, also lightning records, they are fairly well-known today. accordingly, more people have downloaded music they released. but i don't think it harmed them in any way, because these people simply don't buy vinyls, not before, not afterwards, they are just exploring the music that is out there. in other words, lables didn't earn money via them, and they won't in the future either. and even if some of them are dj's, they will certainly buy the vinyl afterwards. so i don't think they've lost lots of money there.
the problem is in my opinion the compilation cd's and albums. even though trance is not aimed for the masses, they still release cd's for the 'few' people that are interested, that like trance, and do not dj. as somebody already pointed out in this thread, these people, and everyone on this planet i imagine, want new stuff. and that's exactely where a lot of companies fail, they do not innovate enough. also in the music industry. they are too busy looking for ways to stop the download of mp3 that they do not update their product. i think that people would by a lot more cd's if they were accompanied by some extra's, like a dvd of a liveset, pictures of the producer working in the studio, etc. the notion "cd" does not evoke any feelings anymore..
in my opinion, that's where lightning records, and about every other record company, (have) fail(ed). but i don't think that's why lightning went bankrupt, as the majority of their revenues come from vinyl, which is doing well at the moment. |
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| Rakoon |
Indeed, saying mp3s are the cause is just an excuse of a reason. Let me break it down for you. Its known for a fact that almost all trance is released on vinyl. And DJ's spin vinyl. Knowing that, we can conclude if you buy vinyl then you must be a DJ...
So how do select DJ's know whats good to buy? Ah here we go, they download mp3s! Do people who download mp3s stop buying vinyl? Well lets see, do DJ's buy vinyl just to listen to them in their room? No, they buy them so they can spin with them. That means select DJ's will persist in buying vinyls even after hearing the mp3...
Now we can conclude that (1) if someone buys vinyl in the first place, he will definately buy it after hearing the mp3 of it if its good, and (2) if someone doesnt buy vinyl in the first place, and hears the mp3, he will still not buy it. Moreover, (3) if someone who doesnt buy vinyl in the first place, hears the mp3 and is inspired, will begin to collect vinyls and start to DJ.
In other words, mp3s are a win-win situation for downloaders and labels. Its free promotion. If you read (1), (2), and (3) you'll see that theres no possible way a label can lose money. |
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| djjesp |
Taken from M.I.K.E.'s Official Site
You proberly heared that "Lightning-records" is closed.
It was my home for many years,and with lots of pain and sorrow it's an end of an era.
As we all know Lightning suffered from low CD sales,getting attacked by MP3 downloading,and sales droping all over.
It's a sad day and a loss of a monumentary...
but every END is a new START...
And hopefully also for the Lightning crew.
As i was part of that crew,i will go my own way.
But one thing is for sure...
M.I.K.E. will be back,and more than ever!!!
First of all getting up and running SCANNER records
the next couple of weeks.
But there is more good news on the way...
Be ready for the new PUSH,PLASTIC BOY,M.I.K.E.soon.
The only thing i can say is thanks for the support for many many years.
Let's go for a better future and music will guide your way...
R.E.S.P.E.C.T. Mike
Now that makes me feel better :gsmile: :haha: |
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| Prototrance |
| quote: | Originally posted by Dumonde Trancer
this is a sad day,
i am still finding it hard to comprehend how one of the biggest and most diverse trance labels in the world, if not THE biggest & most diverse, has managed to get to such a situation it has to close down. |
Agreed. How can it have gone bankrupt with such artists as L-vee (etc) and Push (etc) signed to it?????
If you see a DJ's collection there is always some lightning/bonzai etc in there, as there is in most bedroom DJ's collections also.
WTF?????? |
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| Rakoon |
| quote: | Originally posted by djjesp
Taken from M.I.K.E.'s Official Site
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Now that makes me feel better :gsmile: :haha: |
Refer to my 2nd post on page 3 yesterday.. already posted :) |
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| fcuk ® |
| top label, i hate to see it go :( |
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| Cream21 |
I think we should take a look detailed on Lightning!
Lightning was always releasing quality material! Thats a fact, Quality is good, but quality is only for the scene! The mass people listen to commercial dance music from ATC to Scooter! Thats also a fact!
So Lightning was never having big deals, mega hits or what ever, they stay with their quality!
But the last years the vinyl and compilations selling gone back, this had different reasons (Economy, people have higher costs, other things). This was hitting the complete music business.
Lightning stayed with there quality stuff, other labels run commercial, release cover version ...
But okay for Lightning it was still enough to run. And as bad as to say it, I think really that mp3 is giving Lightning the final kick down!
For sure mp3 made the artists more known in other countries all over the world, but it is a fact that people also stop buying compilations and vinyls when they can download the songs! Sure a DJ still wanna have a vinyl, but also lots of bedroom DJs who were buying vinyls think now twice befor bying it (new vinyls or paying my mobil phone bill)
And why buying a compilation when I have already all songs on mp3 especially when I just like 50% of the songs on this compilation! Think it is a good reason, there the music industry has to find the answer for!
But finally what I wanna say is that especially the "small" independent labels like Lightning had their marked on Vinyl and Compilations, both selling went back (Different reasons) and when then songs got 1000 times more downloaded then bought the mp3s are not innocent with the bankruptcy of Lightning!!! |
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| robstar |
| quote: | | So Lightning was never having big deals, mega hits or what ever, they stay with their quality! |
They had Push and Airwave... |
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| liquidxxd |
| quote: | Originally posted by Cream21
Lightning was always releasing quality material! Thats a fact, Quality is good, but quality is only for the scene! The mass people listen to commercial dance music from ATC to Scooter! Thats also a fact!
So Lightning was never having big deals, mega hits or what ever, they stay with their quality!
But the last years the vinyl and compilations selling gone back, this had different reasons (Economy, people have higher costs, other things). This was hitting the complete music business.
But okay for Lightning it was still enough to run. And as bad as to say it, I think really that mp3 is giving Lightning the final kick down!
For sure mp3 made the artists more known in other countries all over the world, but it is a fact that people also stop buying compilations and vinyls when they can download the songs! Sure a DJ still wanna have a vinyl, but also lots of bedroom DJs who were buying vinyls think now twice befor bying it (new vinyls or paying my mobil phone bill)
And why buying a compilation when I have already all songs on mp3 especially when I just like 50% of the songs on this compilation! Think it is a good reason, there the music industry has to find the answer for!
But finally what I wanna say is that especially the "small" independent labels like Lightning had their marked on Vinyl and Compilations, both selling went back (Different reasons) and when then songs got 1000 times more downloaded then bought the mp3s are not innocent with the bankruptcy of Lightning!!! |
read my earlier post, but anyways, they had lots of quality material, but as any other label, they also had not so good stuff, well at least not to my liking. they had so many artists, when they release, its impossible to sell for everyone, and as said before, when you release too much stuff and have too many different sublabels, nto everyone catches on, and it s you over in the end, surely they were very big, but that hurt them as well |
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| S_madis |
| what does this mean for Trance ? are we witnessing the end of a genre ? |
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| liquidxxd |
| quote: | Originally posted by S_madis
what does this mean for Trance ? are we witnessing the end of a genre ? |
no, dont be silly, it is just the label that went down, the artists, well all the good ones, can get signed to whatever label they want i am sure, you think any label would turn down airwave or something, it hink not, other labels probably have wanted some of the lightning artists for quite a long time |
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| Dj_Irish |
| quote: | Originally posted by Cream21
Sure a DJ still wanna have a vinyl, but also lots of bedroom DJs who were buying vinyls think now twice befor bying it (new vinyls or paying my mobil phone bill)
And why buying a compilation when I have already all songs on mp3 especially when I just like 50% of the songs on this compilation! Think it is a good reason, there the music industry has to find the answer for!
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This struck a chord with me. As said before, most labels rely on vinyl and compilation sales. Sometimes even the odd album. How would a CDDJ get hold of the tracks he want? The EPs and whatnot's are rarely released on CD and if they are it's often after they've become a hit, thus making them less interesting for a DJ who have to face brutal competition from Vinyl DJs. Of course they could go out and buy the vinyl and then rip it and burn it onto CD. But honestly, how many CDDJs actually do this? When having the option to be on the cutting edge of releases without having to pay one dime who wants to spend all that time and money on hunting down Vinyl?
Second thing is something I've been thinking about latetly but I'm not sure it has begun to have any effect yet. It's about all those who are starting to get into DJing. We all kow that nowadays everybody and their grandmother wants to be a DJ. And this is a good thing. However, almost all people I meet that are trying to become a DJ do so with CDs. Obviously, this has the lowest entry costs once you got your mixer and CD-players so people could try out the concept and see if they like it before investing all their disposable income on vinyl. It makes sense. Now, since new releases aren't found on CD but only on mp3s, guess where the DJ is getting their stuff from. MP3s. No money for the labels or artists there. Will they gradularly move over to buying vinyl? Either to become a traditional vinyl-freak of a DJ or just to do the right thing by buying vinyl, thus show the appreciation to the producer by paying for it, and then putting them on CDs? I don't think so. Why would people want to increase their costs? And the costs increas will be fairly steep going from MP3s to vinyl.
So, what I feared was, even though the amount of people getting into DJing increases, the amount of people buying vinyl decreases. Not many people start spinning on vinyl and some of those who are spinning on vinyl switches to CDs or maybe just retire from the game. This could have an effect on record sales and thus hurting the labels/artists.
Now, I do think that this is partly the industry's fault since it doesn't give people a fair chance to spin on CDs "legally" but I'm not so sure about how many would actually buy the CDs anyways.
On a perosnal note: I'm one of those DJs that have increased my spending on records a lot because of MP3s. I get exposed to a lot of new tracks through MP3s that I eventually buy on vinyl so I'm positive MP3s have had a positive result on record sales as well :) |
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