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'Cheese' (pg. 4)
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| feidias |
| quote: | Originally posted by Ishkur
Commercial is that which attempts to appeal to the most possible number of people. Something that strives for universality.
Of course, in order to achieve this aim, the music must thus be very safe, very bland, and very inoffensive. So it's not a thing, per se. It is a process. A process of political correctness, in a way.
The process of commercialization is the process of watering down and smoothing something out for mass digestion. Any genre of music can become commercial if it’s given the shiny, plastic, polished sheen of simple tinker toys (or any mass-produced consumer good). In fact, over the past fifty years, everything, from rap, to rock, to punk, to R&B, to jazz, to techno has become commercial music at one time or another. The purpose of commercial music is not to evoke emotion or have any lasting appeal. It is to move units; sell the most music to the most possible numbers of people very quickly. It is essentially fast food; something people do not value the inherent quality of but seek instantaneous and short-term sustenance.
It is not elitist to hate this process. For those of us who enjoy care, quality, professionalism, and earnest, heartfelt passion, with genuine emotion injected into our music, commercial music is blasphemy. People don't hate it because it's bad--quite the contrary, commercial music is expertly produced. No. People hate it because it's simply boring. It has to be, in order to be likable by everyone. |
:eyes: very good post agreed with every word |
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| HardTranceProd |
I am choking with laughter at some of the "comments" here.
How can you say that C7 or Ziggy X or Pulsedriver are "commercial," when most of these artists are only known in the Northern part of Germany and Eastern Europe, while Anjunabeats and Tiesto are 1000x MORE commercial, with bestselling albums, a global audience of millions (esp. in the USA), "concert" DVDs, Coca-Cola commercials, Olympics contracts, etc.?????
Most people have never even heard of someone like East Clubbers. |
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| XenatR |
Ishkur you couldnt be more wrong. it doesnt pretend to be anything it isnt. why would it try to pretend to be sofistictated, when even to the untrained ear, it isnt... it is there for instant pleasure, and getting the heart racing with a great bass
tracks like norman bass - how do you like bass are the work of genius' because they get the desired effect
| quote: | Originally posted by HardTranceProd
Most people have never even heard of someone like East Clubbers. |
lol true :D
poland produces great artists like east clubbers :)
i love it |
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| HardTranceProd |
| quote: | Originally posted by Ishkur
Of course, in order to achieve this aim, the music must thus be very safe, very bland, and very inoffensive. So it's not a thing, per se. It is a process. A process of political correctness, in a way.
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Ishkur, you claim to be a knowledgeable critic of music, but let me point out a few things to you that you seem to somehow have missed in your music education.
The pleasing quality of all music is due to the fact that the listener feels like he has heard it somewhere before. It's a well-proven and well-documented fact. Such highly esteemed authors as Rick Snoman, the author of Dance Music Manual (click for link), explain this concept fully and I recommend you have a read. To paraphrase since I am not home right now where I have it on my shelf, music that has unusual or completely new elements or melodies that the listener has never heard in his life, actually has off-putting, jarring qualities that are highly unpleasant. The human ear likes that which it has heard somewhere before. The key words are "somewhere before."
I think you need to tone down your arrogant rhetoric because the science of music is not on your side. Pleasing and satisfying music does not go together with what you claim to advocate. |
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| RebeL9 |
| quote: | Originally posted by HardTranceProd
I am choking with laughter at some of the "comments" here.
How can you say that C7 or Ziggy X or Pulsedriver are "commercial," when most of these artists are only known in the Northern part of Germany and Eastern Europe, while Anjunabeats and Tiesto are 1000x MORE commercial, with bestselling albums, a global audience of millions (esp. in the USA), "concert" DVDs, Coca-Cola commercials, Olympics contracts, etc.?????
Most people have never even heard of someone like East Clubbers. |
there are eurodance groups here in Sweden that are not known in other countries. still they are considored as the cheddar cheese. because they contain those elements which makes a tune cheesy.
dumb vocals, cheap synth melodies, laughable bassline etc.
it's not just about who sells more records than the other.
in the end its only in the eye of the beholder. one producer might be cheesy to some but not to others. |
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| HardTranceProd |
It's not just about how many records are sold but also about fashion and culture.
As far as I'm concerned someone like Paul van Dyk is the definition of "commercial" because he is covered and interviewed and talked about everywhere, like Britney Spears. He is a pop icon.
Whereas that Swedish Eurodance group that nobody knows about that you mentioned, I would consider "Underground." They might turn up on some underground compilations once or twice. |
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| RebeL9 |
| quote: | Originally posted by HardTranceProd
Whereas that Swedish Eurodance group that nobody knows about that you mentioned, I would consider "Underground." They might turn up on some underground compilations once or twice. |
haha I doubt. they turn up on compilations such as "Dance hit mania" |
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| Numidia |
| quote: | Originally posted by Ishkur
Commercial is that which attempts to appeal to the most possible number of people. Something that strives for universality.
Of course, in order to achieve this aim, the music must thus be very safe, very bland, and very inoffensive. So it's not a thing, per se. It is a process. A process of political correctness, in a way.
The process of commercialization is the process of watering down and smoothing something out for mass digestion. Any genre of music can become commercial if it’s given the shiny, plastic, polished sheen of simple tinker toys (or any mass-produced consumer good). In fact, over the past fifty years, everything, from rap, to rock, to punk, to R&B, to jazz, to techno has become commercial music at one time or another. The purpose of commercial music is not to evoke emotion or have any lasting appeal. It is to move units; sell the most music to the most possible numbers of people very quickly. It is essentially fast food; something people do not value the inherent quality of but seek instantaneous and short-term sustenance.
It is not elitist to hate this process. For those of us who enjoy care, quality, professionalism, and earnest, heartfelt passion, with genuine emotion injected into our music, commercial music is blasphemy. People don't hate it because it's bad--quite the contrary, commercial music is expertly produced. No. People hate it because it's simply boring. It has to be, in order to be likable by everyone. |
A somewhat interesting post, however, it fails to explain the mass appeal of controversial artists such as eminem, 50 cent, Marilyn Manson and even Elvis with his "perverse hip-shaking". These people are commercial yet to many are not "safe" or inoffensive. Furthermore, something being boring is not enough for people to hate it. People hate commercial music because it does suck, no matter the production quality, and are angered by the masses who love and support such shallow music. |
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| Fearless One |
| quote: | Originally posted by HardTranceProd
Most people have never even heard of someone like East Clubbers. |
| quote: | Originally posted by XenatR
lol true :D
poland produces great artists like east clubbers :) |
as a polish i can say that i've heard about them... and they ain't great artists... even a bit |
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| XenatR |
| quote: | Originally posted by Fearless One
as a polish i can say that i've heard about them... and they ain't great artists... even a bit |
im polish, living in england, and i have
but of course not EVERYONE polish will know them... rofl
yea they are great in my eyes
maybe you have heard of other polish artists:
L Project
Groove Factory
Clubbasse
DPM
Base Attack
Casteam
DJ Primo
DJ Witek
DJ Sebartus & Carmen |
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| Fearless One |
| i've heard about Clubbase and Dj Witek... but mainly from names and maybe one or two tracks... it's not my piece of cake |
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| sleepydragon |
| quote: | Originally posted by XenatR
sometimes the simple things are best ;p
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ill go along with that |
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