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How Apple Got Everything Right By Doing Everything Wrong ...
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| SuperJimbo |
WIRED MAGAZINE
How Apple Got Everything Right By Doing Everything Wrong
March 18, 2008
By Leander Kahney
One Infinite Loop, Apple's street address, is a programming in-joke — it refers to a routine that never ends. But it is also an apt description of the travails of parking at the Cupertino, California, campus. Like most things in Silicon Valley, Apple's lots are egalitarian; there are no reserved spots for managers or higher-ups. Even if you're a Porsche-driving senior executive, if you arrive after 10 am, you should be prepared to circle the lot endlessly, hunting for a space.
But there is one Mercedes that doesn't need to search for very long, and it belongs to Steve Jobs. If there's no easy-to-find spot and he's in a hurry, Jobs has been known to pull up to Apple's front entrance and park in a handicapped space. (Sometimes he takes up two spaces.) It's become a piece of Apple lore — and a running gag at the company. Employees have stuck notes under his windshield wiper: "Park Different." They have also converted the minimalist wheelchair symbol on the pavement into a Mercedes logo.
Jobs' fabled attitude toward parking reflects his approach to business: For him, the regular rules do not apply. Everybody is familiar with Google's famous catchphrase, "Don't be evil." It has become a shorthand mission statement for Silicon Valley, encompassing a variety of ideals that — proponents say — are good for business and good for the world: Embrace open platforms. Trust decisions to the wisdom of crowds. Treat your employees like gods.
It's ironic, then, that one of the Valley's most successful companies ignored all of these tenets. Google and Apple may have a friendly relationship — Google CEO Eric Schmidt sits on Apple's board, after all — but by Google's definition, Apple is irredeemably evil, behaving more like an old-fashioned industrial titan than a different-thinking business of the future. Apple operates with a level of secrecy that makes Thomas Pynchon look like Paris Hilton. It locks consumers into a proprietary ecosystem. And as for treating employees like gods? Yeah, Apple doesn't do that either.
(MORE)
http://www.wired.com/techbiz/it/magazine/16-04/bz_apple |
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| jon jon |
| quote: | Originally posted by SuperJimbo
Jobs' fabled attitude toward parking reflects his approach to business
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hahaha :rolleyes: :rolleyes: :rolleyes: |
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| jalalinator |
| as long as its packaged nicely you can sell it for a premium price :)..lol gotta love apple |
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| VERTiG0 |
| Needs more Hackintosh am I right |
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| jonnystel |
lol that sucks... but really i could care less about how the guy behaves.. i love my macs always have and probably always will!
and yes yes about the price.. i couldnt give a .. if you want something that has an advantage over something else.. you usually have to pay for it .. tough lol |
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| Cro_Addict |
| quote: | Originally posted by jonnystel
and yes yes about the price.. i couldnt give a .. if you want something that has an advantage over something else.. you usually have to pay for it .. tough lol |
But it has more disadvantages... |
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| Ryan1524 |
such as....?
*flame suit on. ;)
Seriously though, I was a PC user for the first half of my computing years. and now I use both. Macs for my personal and school work, and PCs at the office. At the end of the day, I think macs are better. I know how to use both(and even Linux if you wanna throw that in the mix), and at the end of the day I don't feel like I have to fight my mac to use it, quite the opposite of what I feel when working on PCs.
I don't care what the guy's like if he continues to push good products into the market. As for locking people into a proprietary system, NO proprietary product will dominate the market if it's not actually good. People made a choice when they selected Apple's way of doing things, nobody forced them. |
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| Cosmic Fur |
| quote: | Originally posted by Ryan1524
such as....?
*flame suit on. ;)
Seriously though, I was a PC user for the first half of my computing years. and now I use both. Macs for my personal and school work, and PCs at the office. At the end of the day, I think macs are better. I know how to use both(and even Linux if you wanna throw that in the mix), and at the end of the day I don't feel like I have to fight my mac to use it, quite the opposite of what I feel when working on PCs.
I don't care what the guy's like if he continues to push good products into the market. As for locking people into a proprietary system, NO proprietary product will dominate the market if it's not actually good. People made a choice when they selected Apple's way of doing things, nobody forced them. |
Just wondering, what is it that you fight with your Windows about? |
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| VERTiG0 |
| If you have to fight with a Windows machine to get it to do things, you suck at computers. |
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| daves |
| quote: | Originally posted by Cosmic Fur
Just wondering, what is it that you fight with your Windows about? |
some examples:
- removing some files/folders (as administrator, under Vista, UAC disabled... folders locked with access only to old "administrator" from previous install)
- completely removing traces of software that doesn't properly log locations of all associated files and/or doesn't properly log all changes to reg
- recoving "runaway" memory that the OS loses track of after the procs occupying that space have long stopped running (without rebooting)
- optimal usage of system resources (running procs properly straight to RAM without using swap when RAM amount would allow this... without having to remove swapfile entirely which is potential disaster)
- optimal setup of running background procs without having to spend an hour fishing through and googling everything under services
- driver madness aka "trials and tribulations of the wonderful free open non-proprietary-ruled PC world" (XP deciding one day to never boot again, weeks and many reboots after any potential driver/hardware changes and same config booting and running fine under Vista) |
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| E2EK1EL |
Apple has brainwashed all you ******s ...
#1 They ripp you off, same hardware but, charge you 4x more
#2 You have no say with hardware & software, realease dates
#3 Your being controlled of what you can or can not do
#4 They made you 100x more dumb, b/c it's all click & drag
#5 They cater to chicks & others "b/c they looks pretty"
#6 All the NEO ARTSY FARTSY that are against Corp are using a computer by the most controlled Corp.
#7 They break down, you go back the evil genius and they ripp you off!
Good LUCK you losers!
Best advise: Learn both PC & MAC and you'll realize what I'm talking about, and still like Macs ... then go for it. At least you know. |
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