|
Armada Bans Tracks from podcasts (pg. 2)
|
View this Thread in Original format
| alanzo |
Not actually a ban. There's lots more info here : http://www.anjunabeats.com/forum/in...opic=39861&st=0
You have to limit it to few minutes and put voice overs and crap at least once during the track. Lots of DJs already do this. I guess menno wasn't and is the largest offender so that's why his show was complained about. Above & Beyond's shows and Gareth Emery's are still up but they're pretty good about the voice overs and crap. They play tracks from Armada and its sub labels all the time. I know I've heard all of Ava's recent releases via these podcasts.
Armada wants people to buy the music rather than just listen to all the podcasts. I guess they weren't making enough money as it is. They must need more to finance all the lame music videos they keep producing. :rolleyes: |
|
|
| Eric J |
| quote: | Originally posted by alanzo
Armada wants people to buy the music rather than just listen to all the podcasts. |
See thats where this plan is flawed for them. People that just listen to the podcasts without buying the tracks aren't usually sales conversions anyway. So this whole pretense of it "hurting sales" is crap. Its not like they are going to suddenly start buying the tracks because the podcasts aren't playing them. They'll just miss the information about the tracks, so instead of just listening to the podcast for the track, they just won't know about the tracks altogether. What a great way to promote your product.
See for me, it doesn't affect me as much so I am not quite as concerned about it, save for the principle of the matter. I don't really play anything on Armada. I have played a couple of tracks on Electronic Elements, but that's about it. My future sets certainly won't be including any more Armada sub labels, as they are removed from my Beatport label list now.
My main concern is that this system works well enough to encourage other labels to follow suit. If we start seeing other labels getting involved in this like Toolroom, Cocoon, Bedrock, Defected, Get Physical, Cr2 and some of other top sellers, then we'll know that we are in trouble. What this system will NOT do is stop piracy.
This whole hare-brained idea smells just like something a lawyer or corporate executive would dream up. It smacks of an idea coming from someone who is completely out of touch with the industry as a whole and is only getting their information from sales and download reports. Look, I understand that running a label is a business, and every business needs to make money, especially a label with the volumes of Armada.
That being said, the worst thing you can do to an underground movement is try to monetize it, because that's exactly how you alienate your core audience. You can probably get all the posers and wannabes to stick with you, but those fans are not in it for the long term. They are just in it because it is the flavour of the month. The real fans will just move on, and that's where where your bread is buttered. It pays to keep in touch with them because those are the people who really buy your product, attend your events, support your DJ's and ultimately pay your salary. |
|
|
| kitphillips |
| quote: | Originally posted by DJ RANN
The only way I can see this becoming an issue of any real force is if they somehow manage to get Apple to agree to remove any podcasts upon their request citing a breach of their terms |
Well, apple don't host any of the podcasts I listen to anyway, so its sort of irrelevant to me. I think issuing apple with takedown requests is going to prove ineffective. Even if they do succeed in removing podcasts, people will just go back to bootlegging live sets as they did before, its the way promotion works in this industry.
But yeah, they're shooting themselves in the foot in a huge way, they're going to lose a lot of promotion, no ones going to take any notice, and I personally will try to avoid buying their tracks from now on anyway.
What are they going to do? Sue every DJ who includes their tracks in a promo mix? What a ing retarded move on their part.
Regarding their reasoning behind it, I think that some of you are on the right track with talking about who is and who isn't a conversion, but your forgetting the fact that armada has moved into the realm of putting out compilations a lot. They've ceased to be a DJ's label and become more of a consumers label. I think that's what is driving this whole move. For a label like Freerange which only really puts out singles, podcasts don't really present a competition, because podcasts and unmixed tracks don't really compete with each other, but for armada, their compilations compete directly with podcasts in many ways, so its in their best interests to suppress them.
In many ways, armada has simply proved that they are no longer a label who gives a about DJs, and now only care about the kiddies who are going to buy compilations. I think some of their recent releases reflect that.
| quote: | Originally posted by user19503
theres a couple of threads in the cor and md already about this. i think its funny lol, cant really think anything else about it.
if anything this will push the whole scene more in the direction i want, artist performance, but armada alone isnt big enough to deside anything (obviously they think differently which is part of the funny here) so this will only help themself going out of business which is good for all of us. |
As a DJ/Producer who performs live, I can assure you that the logistics of performing a completely live set using only your own tracks are impossible. The best solution for live sets for producers is to do a hybrid between your own tracks performed live and other's tracks simply played in the traditional DJ way. So you still need to have promo mixes and stuff with other artists work to promote yourself, even if you want to do a nice live set. |
|
|
| jupiterone |
| armada is a ing joke |
|
|
| Eric J |
| quote: | Originally posted by kitphillips
Well, apple don't host any of the podcasts I listen to anyway, so its sort of irrelevant to me. I think issuing apple with takedown requests is going to prove ineffective. Even if they do succeed in removing podcasts, people will just go back to bootlegging live sets as they did before, its the way promotion works in this industry.
|
You're right, this is probably going to be the case. For the most part, the iTunes thing only serves to make it easier for random listeners to find your podcast when they type in keywords and easily update them when new episodes come out. For those fans that are actually following a certain artist or label, they are going to find that podcast regardless of whether it is hosted on iTunes or not.
As an example, I listen to John Digweed's Transitions podcast religiously, every week. There is a version on iTunes which is a cut-down, 30 minute version, but if you want the real thing, you have to visit his web site to listen to the entire two hour show. I do this on a weekly basis because I am a fan of his, have been for many years, and so I seek it out on my own.
The average casual fan is not going to give a crap about which DJ is playing what tunes as long as they can find some random podcast on iTunes when they type in the keywords "techno trance". Those are precisely the same people that are unlikely to ever buy a single track from iTunes. They just want a quick fix and don't know any better, nor do they probably care. |
|
|
| EgosXII |
Steve Helstrip (thrillseekers) couldn't play his own tune on his podcast cause it was signed to armada. :wtf:
nuff said.
edit: they did it to intuition about a year and a half ago, and have now done it to every single podcast... |
|
|
| Storyteller |
If they (Armada) have the legal right to do so I can understand, even though I think it's a dumb decision. But if one would pay all the appropriate fees for sharing a podcast (what virtually no-one does) I don't even think you can ban a podcast as all the legal angles are sorted out.
Anyway, Armada is probably the ultimate example of dance-music labels holding on to the old business plans and showing no flexibility in the current market in any way. They've lost their edge a long time ago and are nowhere close to where they where (production quality - thus A&R, versatility) in my opinion. |
|
|
| cronodevir |
What is Armada? Is that another place to get ch00ns, like slsk?
So basically they effect and likely their intention, is to make life harder to those who for some reason feel bad about using music in a manner the label doesn't allow specifically. While effecting actual pirates in absolutely no way what so ever. |
|
|
| evo8 |
So what about the big producers who release on Armada, what will they do?
Will they continue to release on Armada knowing that possibly their music will not be played on as many podcasts as before but on the other hand their sales might go up due to a perceived decrease in piracy of Armada tracks?
Or will they make a stand and cease to deal with Armada and find another label instead keeping their music out there on more podcasts?
Or is it as simple as that? Do more Armada fans listen to ASOT than just podcasts? |
|
|
| Eric J |
| quote: | Originally posted by evo8
So what about the big producers who release on Armada, what will they do?
Will they continue to release on Armada knowing that possibly their music will not be played on as many podcasts as before but on the other hand their sales might go up due to a perceived decrease in piracy of Armada tracks?
Or will they make a stand and cease to deal with Armada and find another label instead keeping their music out there on more podcasts?
Or is it as simple as that? Do more Armada fans listen to ASOT than just podcasts? |
It is likely nothing will change for the big producers signed to Armada for the foreseeable future. I mean for most of them, this is how they pay the bills, so they are going to stick with the label as long as they can continue to support themselves. The people who rely on this music to pay their bills probably can't afford to be idealistic, they need the income. I'd be willing to bet that most of them are just fine with the decision, and at most, it is a minor inconvenience.
Where this becomes dangerous is, like most short-sighted anti-piracy ideas, that it does nothing to stop the piracy, but does everything to punish legitimate fans.
Just because it is popular, doesn't mean its any good. A lot of people like Taylor Swift too, doesn't mean its good music. |
|
|
| Terrence Parker |
| quote: | Originally posted by Eric J
...
Just because it is popular, doesn't mean its any good. A lot of people like Taylor Swift too, doesn't mean its good music. |
I thought the whole podcast thing is about not selling enough and not about good or bad music.:conf: |
|
|
|
|
