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Just what is djmag's issue with trance?
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| Lotherton Hall |
My 'top 100 djs of 2011' issue of djmag arrived today. And what a strange issue it is.
Immediately after lasts years top 100 edition, they folowed it up with a 'trance free' edition (despite maintaining the trance record review section). Then throughout the year there are snidey comments deriding the scene, its popularity, its 'lowest common denominator status' and various other disparaging notes.
This year, introducing the top 100 poll section, dj mag proclaim 'house has finally taken over'. They then wax lyrical in the second paragraph with statements like:-
'it could be argued that its (poll) dominance by trance djs is declining'
'...that trance djs are broadening their palettes', citing Tiesto and Armin.
'many trance djs seem to be describing their sound as melodic dance these days'
It cites 'falls down the chart' for PVD, Emery, Ferry and ATB. Then pisses on its own arguement by citing the climb of W&W, Dada Life, D Block and the debuts of Orjan, Tritonal and Tenishia.
All of the above maybe true, but the tone it is written in smacks of a smugness that a house dj is top of the pile. How odd when you consider dj mag used to really campaign for the underground, yet it celebrates Guetta being number 1 like all their Christmases have come at once. Even stranger when you hear the second cd of Guetta's new album and find it is doiminated by commercial Euro trance.
The whole tone undermines the scene. I suggest reading it because Im not doing the article the disservice that it deserves here.
Earlier in the mag a nice review of the Jam and Spoon remix of Age of Love then ends with a parting shot that 'trance, meanwhile, is apparently still around'.
The magazine over the years seems to take great pride hammering and taking subtle pot shots at the genre that it does not afford to other genres. |
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| projectd |
| house is the new trance |
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| BeatsAndBeyond |
Anything to sell more copies.
Printed media is dead. Long live TA250.  |
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| EddieZilker |
1. How, exactly, is trance undermined by DJ Mag? There are probably numerous causes for the popularity of trance being in decline and it may not necessarily be a "bad" thing.
2. When was the last time DJ Mag did anything all that great for trance? The more they promoted it, I suspect, the more stylistically homogenized/diluted it became.
I'm just not convinced that DJ Mag shifting its focus to another genre isn't actually doing trance a favor. |
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| Sykonee |
| Trance was derided in mags as far back as the late 90s, when the clubby Sash! sound was quite popular. Really, as soon as trance stole euro-dance's glory as 'the gateway genre', it forever became EDM's whipping boy. |
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| Lotherton Hall |
| quote: | Originally posted by EddieZilker
1. How, exactly, is trance undermined by DJ Mag? There are probably numerous causes for the popularity of trance being in decline and it may not necessarily be a "bad" thing.
2. When was the last time DJ Mag did anything all that great for trance? The more they promoted it, I suspect, the more stylistically homogenized/diluted it became.
I'm just not convinced that DJ Mag shifting its focus to another genre isn't actually doing trance a favor. |
Re. 1. Read the above. And as I say, its the tone of the article (their most important of the year) and Im not doing the article the disservice to trance it deserves so I suggest you give it a read if you are sufficiently interested to respond to this thread.
Re. 2. You suspect? They have promoted it, in every edition. However they snipe at it like they do no other edm genre. And I wonder why?
DJ mag ing focus - it shifts all the time. They do cover every edm genre, albeit to different extents. A move to the printed media underground may do trance a power of good as I think you suggest. |
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| Lotherton Hall |
| quote: | Originally posted by Sykonee
Trance was derided in mags as far back as the late 90s, when the clubby Sash! sound was quite popular. Really, as soon as trance stole euro-dance's glory as 'the gateway genre', it forever became EDM's whipping boy. |
Oh, I totally agree and accept that. Trance has always been the printed media's edm whipping boy. But there is something different in the article I refer to, a real undercurrent of sniveling, excitement and enjoyment about what they seem to think could signal the demise of the genre they appear to hate. |
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| freakster |
to clarify perhaps they should have said
'it could be argued that its (poll) dominance by bad (unicorn) trance djs is declining'
that being the case I say hallelujah. |
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| EddieZilker |
| quote: | Originally posted by Lotherton Hall
Re. 1. Read the above. And as I say, its the tone of the article (their most important of the year) and Im not doing the article the disservice to trance it deserves so I suggest you give it a read if you are sufficiently interested to respond to this thread.
Re. 2. You suspect? They have promoted it, in every edition. However they snipe at it like they do no other edm genre. And I wonder why?
DJ mag ing focus - it shifts all the time. They do cover every edm genre, albeit to different extents. A move to the printed media underground may do trance a power of good as I think you suggest. |
If I'm going to respond in the thread? You've got to be kidding, mate. I'm pretty sure that even if I read the article or had a better than dilettante understanding of DJ Mag's editorial history, I'd stop well short of these grim inferences regarding the jeopardy to trance you seem to think it poses.
Get a hold of yourself, Henny Penny! |
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| Sykonee |
| quote: | Originally posted by Lotherton Hall
Oh, I totally agree and accept that. Trance has always been the printed media's edm whipping boy. But there is something different in the article I refer to, a real undercurrent of sniveling, excitement and enjoyment about what they seem to think could signal the demise of the genre they appear to hate. |
They've had to pay lip service to euro-trance DJs for nearly a decade, since the genre's jocks have dominated their precious popularity poll for the same amount of time. All the while, DJs with far more actual technical skill and musical ingenuity gained in prominence in nearly every other respected EDM outlet, leaving DJMag's cred in the dust.
Now that trance is on the apparent decline among their voters, methinks it's simply them enjoying the opportunity to finally vent. |
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| Lotherton Hall |
| quote: | Originally posted by Sykonee
They've had to pay lip service to euro-trance DJs for nearly a decade, since the genre's jocks have dominated their precious popularity poll for the same amount of time. All the while, DJs with far more actual technical skill and musical ingenuity gained in prominence in nearly every other respected EDM outlet, leaving DJMag's cred in the dust.
Now that trance is on the apparent decline among their voters, methinks it's simply them enjoying the opportunity to finally vent. |
It depends what you class as euro trance I guess. As a flag bearer for the edm scene their attitude to the genre and continually undermining it appears strange. |
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| Lotherton Hall |
| quote: | Originally posted by EddieZilker
If I'm going to respond in the thread? You've got to be kidding, mate. I'm pretty sure that even if I read the article or had a better than dilettante understanding of DJ Mag's editorial history, I'd stop well short of these grim inferences regarding the jeopardy to trance you seem to think it poses.
Get a hold of yourself, Henny Penny! |
Its merely a thread that exposes djmags dislike of the trance genre, though it didnt need much exposing. Im pretty certain the genre will survice in one form or another regardless of what the media say, however you cannot deny that the media are king taste maker leading to popularity.
Henny Penny? |
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