I just received a (spam, unsolicited and unwanted) message from an uplifting trance label about a donation campaign to keep the label alive and saw some things in the video that get me.
I don't know much of anything about this label, though I have heard of it. Basically, it looks like they have been around all of 1-2 years and I don't recognize any of the releases or artists (not that that means anything but it isn't like they were on top of the world at one point or something).
The part that gets me is that the video, goes down the line of 'we didn't give into the trends and now we are declining because of our pureism'. Apart from the fact the label was started 1-2 years ago, meaning dubstep, electro and house had overtaken trance 5 years before they even started the label, I get tired of seeing that line of argument that somehow, purism in a genre is what is laudable.
First of all, I imagine uplifting trance itself was the fad of the day at one point. Meaning, there will be people bemoaning the decline of 'real music' pure electro for whatever comes along in 2-3 years just like they do uplifting trance.
Second, I don't think genre matters at all. The path to a good track in my opinion is giving your all and trying to make a worthwhile, still going to mean something in 20 years, track. I can tell a track someone made when they are depressed vs. the track you made to fill an album out. There is no major genre of music I cannot find a song I like. Even country. It is about whether or not the song is good and the person making it cared. Other than that, pureism and conforming to an extremely rigid set of boundaries for the rest of time seems like the last thing necessary to make good music.
Even though my username is tongue n cheek, I DO like some trance. I also like uplifting trance from time to time. But, I like 'Flaming June' 'Silence' 'Lift' ect, because they are beautiful songs, not because it is 'pure trance'.
Trancelover03591
One addition.
I understand having a favorite genre and wanting a place to go for it even when times and trends change. If you like something the way it is, whether it be coffee or music, you don't want it to be changed I see value in a label which continually supports that subculture and doesn't 'sell-out'. But still.
Beatflux
Labels going from selling track to...asking for donations! Hahahaha.
Looney4Clooney
donate and win the chance to have a release on the label and a 6 month subscription to their private news letter.
Deillon
Post the video!
dj_alfi
quote:
Originally posted by Deillon
Post the video!
Trancelover03591
Trancelover03591
Due to some backlash (that is what happens when you spam people who have aren't fans) they in very dramatic fashion posted an addendum to the first video:
MSZ
If people wanted to donate, they would buy their tracks(that they've liked). I might buy one :}
They're not disclosing how the donation money will be spread, is it being divided by all their roster? Unless I have missed something.
TranceLover007
quote:
Originally posted by MSZ
I might buy one :}
Me too, know those guys - idea was cool and I like what they selling - not meany people know about them.
Cheers
MSZ
Catch-22, you shouldn't be doing this because you're not doing it through the proper avenues, but you got some nice music that needs to be released and appreciated the same way, because, after-all, its about the music right? That fact alone will not sell you , I guess its been proven by now. Hopefully im wrong at least a little bit, I do hope quality labels get what they deserve, but selling is another different ballgame that needs to be tackled as well. How are you going to expect any returns on your product if you have very little investment or none?
