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Shazam marries Beatport. No one asks the DJ..
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| Alero50 |
Would it actually help promote sales of individual tracks?
When people would be able to identify tracks they like and might consequently purchase them?
Or would it jeopardize some of the individual or iconic track selection of DJ's? Making the sense of intrigue, when the DJ plays this perfect timed track, much shorter?
Of course unreleased material would stay unreleased, and a lot of us wouldn't reach for the phone when we love what we hear, but still, It's yet another technological step, forwards or backwards.
Discuss? |
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| Guest |
IMO most bombs nowadays are promo's and unreleased material anyways.
One other thing this will encourage is more cellphones on the dancefloor :( |
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| Sykonee |
| quote: | Originally posted by chris1011
One other thing this will encourage is more cellphones on the dancefloor :( |
Not sure that's possible. Seems all the cellphones are on the dancefloor nowadays.
Double cellphone action? |
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| Adam420 |
| Well I just hope there won't be people standing around trying to ID every single track but sadly that will probably be the fact. Yaya for unreleased and vinyl only stuff, I guess... |
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| Looney4Clooney |
A smart dj would have their own app you can download at the show before which would not only list latest shows but also broadcast the tracks played and were to buy them.
The biggest issue with EDM is the incredible ed economics. There is an insane demand for EDM tracks but nobody , at least normal people know were or what it is to buy. Djs don't really help and to a large extent make it harder because they add a layer of abstraction that just isn't necessary. But djs are incredibly selfish. Even with their ing podcasts , they don't bother doing proper indexing so that you know what is being played were without having to ing count the transitions. They are just concerned with their own promotion by technically breaking the law.
And if producers sold more music, which they would, then djs would not have to compete with producers that dj because they have to.
And beatport is not a public medium. It is too technical and aimed at djs. The only way you will ever sell is via itunes. You can sell a few thousand units and that is platinum of beatport. It is a joke on Itunes.
The sale of EDM would be about 1000 times higher if people knew what to buy and it was available on itunes. The dj actually hurts the industry in many ways. They are not needed like they used to be, and given the money they are making for doing all, they should return the favour. |
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| Alero50 |
So what do you suggest?
DJ = Promoter?
DJ = MTV?
I'm going to sleep, but I'll elaborate on some of your ideas tomorrow, night. |
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| Adam420 |
| I agree that DJs should not hold out on people requesting IDs but I don't know about that being something they should actively do. I agree about the track list part although there are cases where DJs essentially buy all the tracks from other DJs sets and then play them in their own that's pretty ing lame. Not wrong, just lame. |
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| Looney4Clooney |
i just think the focus should not be on djs fragile egos. Djs that think having some secret track will somehow make them better is just ing retarded in this day and age were anyone can make their own personalized edits of released tracks. You don't need promos to be different. I'm still surprised people do promos but i suppose it is an acknowledgement that the dance scene still hasn't figured out that the market they should be selling to are normal people , not djs.
except for the old crowd, nobody cares about djs mixes. Most people want to be their own dj. The radio shows that do well are the ones that play and name. Continuous mixes have a very small demand among the market you are trying to reach. But that is what makes it so confusion in that were as normal people did not have access to the music and needed the dj and bought the compilations, the music is now available in theory to normal people making the dj largely irrelevant unless the are acting as more of a broadcaster yet people seem to only know music via these djs that don't really make it accessible as much as they could or should.
People go to a skrillex show, they assume the tracks are all skrillex. that is just how most people think. THe producers are also at fault marketing themselves as producers rather than artists or bands. People don't know what the a producer is. And artist or band is something people get.
The dance scene has two economies. The one making money which has little to do with music. That would be the corporate hype machine and they do great. Then there are the people doing the music and most of the labels they are on that are so clueless as to the amount of lost sales they are enduring by realizing it is no longer a dj driven market. The scene needs to realize the dj is not the primary audience and that they can sell directly to the end user without the dj. The fact that most EDM artists are not on itunes is pretty incredible. Ask anyone that isn't an EDM nut ie the average person that hears a dance track , doesn't know the genre but still wants to buy it, which i would say is almost everyone and they will not know what the hell beatport is. it is so inconsequential and small compared to itunes that to not be selling on itunes shows how completely incompetent some labels are. |
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| Adam420 |
| I think you are making too many generalizations |
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| Looney4Clooney |
the point is that the way things were no longer apply and there is an unhealthy imbalance between djs and those that make the music. Unlike any other style of music.
The fact that you can have a dj payed 100 000 play a track that only sold 300 copies. That is a little ed up. Every side is to blame. Djs only out to promote themselves, and producers that don't realize they now can sell to the end user. |
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| Adam420 |
| I would imagine that the DJ that gets paid 100,000 is a big time artist/producer as well. |
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| Looney4Clooney |
| I think you will find most of them are corporate hype bots. Only in EDM could someone like Aoki have a career. Use him as a case study. That is rather ed up and completely unique to EDM . |
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