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Twitter.... (pg. 11)
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| Mr Moss |
posting 0 minute updates of what one is doing definitely has self serving and narcissistic qualities about it, thats been around since the beginning of the social networking buzz, Im sure those guys that always sit in coffee shops with their macs are way into this
but it seems like thats not all twitter is, following search words in real time (especially if its a current and happening event) is something sort of new and i can see how the 140 char limit makes reading it more bearable for this short attention span generation, its kind of like a mix of rss feeds from established sources and private updates/opinions |
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| Mr Moss |
ok so follwing/stalking famous people or brands is the other big novelty..
but dont you think after a while there will be a 'pro twitter guy' hired to do the updates and promos sort of like what myspace has become.. if it comes to that it will loose its meaning |
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| Dave Akermanis |
| quote: | Originally posted by Mr Moss
ok so follwing/stalking famous people or brands is the other big novelty..
but dont you think after a while there will be a 'pro twitter guy' hired to do the updates and promos sort of like what myspace has become.. if it comes to that it will loose its meaning |
If you have any sort of business, service, product, angle, what have you... twitter is for you.
People can generally see through dishonest representation of a brand online. It's fairly simple I think, if its not interesting - people wont follow it.
Take a look at the Starbucks twitter ... there is an example of a brand being well represented online:
it may be some PR intern doing the actual work but he puts time and effort in to conveying the emotions/personality that the Starbucks brand embodies so people are interested. |
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| Dave Akermanis |
| More on Twiddiocy here |
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| DigiNut |
| quote: | Originally posted by love_child
Get over yourself. Nobody really cares about what you’re up to, or how you’re feeling, or what brand of jeans you just bought. Your Twitter pals are too busy typing their own BS to read yours. It doesn’t make you popular, it just makes you sad. Stop typing and get some fresh air! |
They call it micro-blogging for a reason. Nobody gives a about 99% of the things that 99.9% of the users write. But the remaining 0.1% or less is still big enough to be immensely useful.
Think about something as simple as going to see a movie. You can rely on professional reviews, which are always skewed; or you can read reviews on IMDB, which are very often written by PR drones and 12-year-olds. Or you can write (or use) a script that searches the Twitter stream for people who liked (based on their tweets) the same ones that you liked, aggregate them and find out almost instantly whether or not it's a waste of your money.
Obviously the "mood" posts are useless. But I actually do care what brand of jeans you bought. Or rather, I don't care what you personally bought, but I care that the 10,000 other people who are obsessed with Rock and Republic have just discovered and fallen in love with some new brand that's half the price. Twitter is 50 times better at establishing associations than traditional search engines or product reviewing sites that depend on people with the time, patience and communication skills to do proper reviews.
Even the most seemingly useless and innocuous information can be made useful to consumers and businesses alike. Some information really is pretty useless, like generic emotional or relationship drivel, but you never know, maybe somebody will find a way to make it useful.
I'm not a twit and don't plan to be, and I find it somewhat amusing that people post their feed links as if anyone actually cares at the individual level. It's not an especially great social networking tool. It's more like a P2P network distributing information instead of files; there's nobody vetting it to make sure it's accurate or even useful, but if you know exactly what you're looking for, and enough other people have an interest in it, you're going to find it. And while you're at it, you can share a few little tidbits of your own in case anybody else is looking. |
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| Mr Moss |
| quote: | Originally posted by Dave Akermanis
it may be some PR intern doing the actual work but he puts time and effort in to conveying the emotions/personality that the Starbucks brand embodies so people are interested. |
yea I guess, if the updates are grabbing and at least somewhat sanctioned by the person the brand belongs to.. that could pass
as long as its not some dude making stuff up or faking/abusing the system |
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| Dave Akermanis |
| quote: | Originally posted by DigiNut
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lol awesome sig. |
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| Frenchie |
| They said the same thing about My Space, Facebook, now Twitter and they'll keep saying it about every site that comes out. PFt. Peoples own stupidity for putting out what they put out to be read or seen.. |
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| DigiNut |
I think that's more of an example of why you shouldn't say/write utterly stupid about yourself in public than an example of how Twitter can be dangerous. Really a perfect example of the "useless" content. |
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| MikeyN |
| quote: | Originally posted by Dave Akermanis
If you have any sort of business, service, product, angle, what have you... twitter is for you.
People can generally see through dishonest representation of a brand online. It's fairly simple I think, if its not interesting - people wont follow it.
Take a look at the Starbucks twitter ... there is an example of a brand being well represented online:
it may be some PR intern doing the actual work but he puts time and effort in to conveying the emotions/personality that the Starbucks brand embodies so people are interested. |
I totally agree on those points Dave.
I saw an excellent presentation on this the other week examining how Obama leveraged social media to connect with his audience. He did a brilliant job of using Twitter, made it feel very honest and personal, like a real on-to-one relationship. In my opinion he set the example when it comes to the effectiveness of social media for a brand.
P.S. twitter me folks!
http://twitter.com/MichaelNekic |
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