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Guv All-Access Parties: On the decline? (pg. 8)
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| The Highroller |
| quote: | Originally posted by chinamon
but like del already mentioned, the small guys are not enough to fill a big room which is why they tend to get booked at smaller venues. |
I'm not talking about booking lesser-known names in The Guv Main Room. I'm talking about booking lesser-known, up and comers in some of the smaller rooms like The Drink or The Gallery.
By doing this, when people go to see David Guetta, they could see someone like The Martinez Brothers in The Drink and say, "Wow, those guys were really good!" Then they'll tell their friends and see them the next time they come, building their popularity, and when David Guetta goes out of style, you have a new heavy hitter. Guv is extremely well set-up to do this given the layout of their building (i.e. multiple rooms).
Building a fan base for certain DJs and scenes requires some investment and a certain amount of risk taking, but can make sure the business stays on top of trends so that they can capitalize on them in the future. A good example of this is Chus & Ceballos. When they first started coming to Toronto, they drew a meagre crowd. Fast forward a few years and they fill This is London. Why? Because someone (not Guv) took a risk in bringing them over and to build a fan base for that kind of sound.
My argument is that investing in lesser-known talent is not only good for the scene in that it keeps things fresh and interesting, but that it is also good for business. Instead, Guv seems to just be doing the quick and easy to make a big buck by booking Guetta and Sander K. |
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| ChemEnhanced |
| quote: | Originally posted by Swamper
What the people want is what influences what the clubs do - not the other way around...if one formula used to work and no longer does (as well) then you make changes. That's it. |
That is true....but the clubs are listening to the wrong people.
:D |
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| The Highroller |
| quote: | Originally posted by Swamper
Double edged sword people...
you blame the clubs for not bringing in lesser known DJs as often
Clubs see it as lesser known DJs not being worth it $$ wise because they don't bring in enough people
Ultimately it still goes back to what I said before:
What the people want is what influences what the clubs do - not the other way around...if one formula used to work and no longer does (as well) then you make changes. That's it. |
So then how do artists become popular then? How do lesser known DJs become better known? How is it that scenes in other parts of the world are more diverse than ours (i.e. a larger number of artists filling large clubs/festivals, instead of the same tired DJs over and over like Guv)? By promoters taking risks and staying in top of trends. |
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| PurpleHaze |
| quote: | Originally posted by The Highroller
The Martinez Brothers in The Drink |
I get your point, but come on, martinez bros in the drink?
they are big room sound!! the drink is terribly suited for them
orange room would be best as far as "smaller rooms" in guv! |
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| jon jon |
| quote: | Originally posted by PurpleHaze
I get your point, but come on, martinez bros in the drink?
they are big room sound!! the drink is terribly suited for them
orange room would be best as far as "smaller rooms" in guv! |
I disagree w/ all of the above lol |
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| Swamper |
| quote: | Originally posted by The Highroller
So then how do artists become popular then? How do lesser known DJs become better known? How is it that scenes in other parts of the world are more diverse than ours (i.e. a larger number of artists filling large clubs/festivals, instead of the same tired DJs over and over like Guv)? By promoters taking risks and staying in top of trends. |
Keeps festivals out of it, that's a completely different monster. In terms of other parts of the world, many of these smaller artists get established close to their home base (Europe/South America/whatever) -- before they get noticed here in North America. It's a lot more of a risk for a promoter to bring a lesser known artist from overseas than it is for a neighbouring country in europe to fly someone over to their party. |
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| chinamon |
| quote: | Originally posted by The Highroller
I'm not talking about booking lesser-known names in The Guv Main Room. I'm talking about booking lesser-known, up and comers in some of the smaller rooms like The Drink or The Gallery.
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as much as i would love to see that happen it doesnt make sense financially. the big long weekend events cost quite a bit which is reflected in the ticket price. the people who want to see these smaller djs often dont care about the big names in the bigger rooms. they would have no problem paying $20 to see them in a smaller venue but wouldnt pay $50-60 because of the other acts that are playing the same event. |
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| WittyHandle |
| quote: | Originally posted by ChemEnhanced
That is true....but the clubs are listening to the wrong people.
:D |
The only "right" people in the club's eves are the ones with cash in hand, and who can blame them.
I agree with the approach of bringing bigger names with smaller ones around them, ideally having their name flashed repeatedly on screens so that the crowd can expand their knowledge and hopefully the DJ's will develop a following.
When they reopened, Stereo would bring their tried and true staple of DJ's that had played there in the past, but put more innovative artists in the warmup slot. They projected their names on screens on both sides of the room. |
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| The Highroller |
| quote: | Originally posted by Swamper
Keeps festivals out of it, that's a completely different monster. In terms of other parts of the world, many of these smaller artists get established close to their home base (Europe/South America/whatever) -- before they get noticed here in North America. It's a lot more of a risk for a promoter to bring a lesser known artist from overseas than it is for a neighbouring country in europe to fly someone over to their party. |
That is true. However, lots of other clubs and promoters seem to be bringing over these lesser known DJs and are doing quite well for themselves (e.g. Footwork). |
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| The Highroller |
| quote: | Originally posted by chinamon
as much as i would love to see that happen it doesnt make sense financially. the big long weekend events cost quite a bit which is reflected in the ticket price. the people who want to see these smaller djs often dont care about the big names in the bigger rooms. they would have no problem paying $20 to see them in a smaller venue but wouldnt pay $50-60 because of the other acts that are playing the same event. |
Ahh, but there are lots of people who will pay $30-50 to see Vinyl Junkies or Carlo Lio play The Gallery at an All-Access. They don't care about who plays in the Main Room either.
Also, as Del said, diehards/veterans still like the big parties for that "epic party vibe". I think if niche acts were booked in smaller rooms, those who listen to niche DJs would be more willing to come to the the big Guv parties. For example, I would be a lot more willing to go to Decadence if there was at least something that remotely resembles the kind of music that I like, or at least if there was something new and interesting.
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| chinamon |
| quote: | Originally posted by The Highroller
Ahh, but there are lots of people who will pay $30-50 to see Vinyl Junkies or Carlo Lio play The Gallery at an All-Access. They don't care about who plays in the Main Room either.
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correct, however, the cost to book a local is quite a bit less than booking someone international. |
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| Spin Laden |
| quote: | Originally posted by WittyHandle
The only "right" people in the club's eves are the ones with cash in hand, and who can blame them.
I agree with the approach of bringing bigger names with smaller ones around them, ideally having their name flashed repeatedly on screens so that the crowd can expand their knowledge and hopefully the DJ's will develop a following.
When they reopened, Stereo would bring their tried and true staple of DJ's that had played there in the past, but put more innovative artists in the warmup slot. They projected their names on screens on both sides of the room. |
very good effect for sure. When I recently saw some djs in Van they were projecting just the djs themselves but you put the name there and the association begins. People didn't recognized whether the opener or the dj was on by the projections but having a name there says it all.
I think Guv has done this before with Nic Fanciulli, but they had his name spelled wrong :p |
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