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Roll call: The Cube Guys (Italy) @ Beach Club, Sunday Jul 24 (pg. 6)
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| Zyklon_Jay |
| Throwing a party for 35000 people next weekend guys, wanna come? |
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| WittyHandle |
| Gimme a ticket and I'll come :D |
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| Zyklon_Jay |
The electronic music scene isn't just competing amongst themselves. The reality is that this city has a huge amount of entertainment options available, especially during the warm months. With so many options, people will choose what suits them best, and the other reality that this creates is that there is not enough "buck" to go around for everyone.
The way to a successful product in this city is not to be innovative. The way to have success in this city is to be able to have enough financial resources to be able to build a proper brand. Risks never paid off in the past, risks won't pay off today...unless you can sustain the losses. Even major corporations won't accept this. As sad as it is to say, taking big risks is never a good idea. |
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| Adam420 |
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| Adam420 |
| quote: | Originally posted by Zyklon_Jay
The electronic music scene isn't just competing amongst themselves. The reality is that this city has a huge amount of entertainment options available, especially during the warm months. With so many options, people will choose what suits them best, and the other reality that this creates is that there is not enough "buck" to go around for everyone.
The way to a successful product in this city is not to be innovative. The way to have success in this city is to be able to have enough financial resources to be able to build a proper brand. Risks never paid off in the past, risks won't pay off today...unless you can sustain the losses. Even major corporations won't accept this. As sad as it is to say, taking big risks is never a good idea. |
A risk can pay off if there is enough marketing hype to go with it. |
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| Zyklon_Jay |
| quote: | Originally posted by Adam420
A risk can pay off if there is enough marketing hype to go with it. |
And to build and properly market a brand you need the time to properly launch it, and the "time is money" cliche is a pretty accurate thing.
It is a business Adam. Think about it in terms as if it was your own money. You want to invest. You have 2 options, a high risk investment, or a low risk investment.
If you take the high risk investment, for sure it can pay off, and if it does, you look like a genius. The reality is though that these type of investments do not pay off more than they ever do in the real world. If you put everything into risk, and lose it all, a genius idea is a failing idea.
The low risk investment gives you a chance to build something, and properly market it because when it comes to ticket sales known acts will always win over the fringe no matter how you promote the thing. This type of investment has more of a chance for success, and with success comes the ability to take risks based on having a solid brand that can afford a mistake booking or 2.
Do you know how many different promotions are competing with each other just in the edm spectrum in this town??
The exact number is not important, the important number is how many of these guys took risks and failed. It wasn't because they didn't work hard, it was because this city can not sustain everything. Ask Jeff from Diskho about this...he threw some pretty successful parties in this town in his time....and still took a beating.;) I'm sure many other promoters can echo having these experiences as well. |
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| Passskal |
| quote: | Originally posted by Zyklon_Jay
The way to a successful product in this city is not to be innovative. The way to have success in this city is to be able to have enough financial resources to be able to build a proper brand. Risks never paid off in the past, risks won't pay off today...unless you can sustain the losses. |
Piknic says hi...they started with nothing and were extremely innovative! Igloofest was innovative as well, but that project was indeed backed up with sponsors and lots of $$$. Piknic wasn't though! |
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| Fran666 |
and there is the cycle of growth, maturity and decline... you need to manage that too.
it exists for the product, the brand, for the company as a whole and for the industry.
this is where it gets tricky. you need to be always on top of the curve. |
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| Zyklon_Jay |
| quote: | Originally posted by Passskal
Piknic says hi...they started with nothing and were extremely innovative! Igloofest was innovative as well, but that project was indeed backed up with sponsors and lots of $$$. Piknic wasn't though! |
You can't deny that Piknik received certain advantages that other promotions did not though. Michel was extremely innovative for sure, but he also hedged his bets by joining up with Mutek, Oshega, MEG...and so on.
As you work for one of the world's leading entertainment brands, you can't say that my post wasn't still pretty much on the money my friend. You know Julie worked in marketing/ticketing for the same brand, and that unnaceptable risk was not what made it what it was no?
I'm by no means saying that this can't work, but for every success story there are 20 ones that end in failure....unless you have the resources, but even still the product has to be what people want. |
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| Adam420 |
| For sure but you also need to have a good head on your shoulders and be willing to work hard. In the end it's about balancing the passion (music) with the business aspect in order to create something that you can take personal pride in yet still be popular with a wider audience. |
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| ~*Stereohead*~ |
| quote: | Originally posted by Fran666
there was 1200 peeps at circus that night.
i found 50 new customers last weekend... problem solved.
stop talking like you were the center of the universe, maybe you would be able to make friends that would attend. Now your just being pessimist and people go out to have fun.
you could of make a positive review on dj three and next time around would of had more people. You need to build stuff to make a good night.
you can bash me all you want, won't change your situation. certainly won't change mine. i do this for fun not to get in discussions like these.
so you won't hear me mention stereo again trust me. that's all i have to say. |
feels like highschool again, ha.
it's called reality, not pessimism. some deal with it, others are still promoting afterhours' clubs well into their 30s. bravo.
my situation? lmao, please francis, in your own words, since you seem to know so much about me, what is my situation? i am not an employee of stereo. i'm very happy with the friends i have, please show me where i spoke as though i was the center of the universe...if you're gonna insult me, at least back it up.
a positive review? i said three was class talent, i had anticipated the event from the moment maher confirmed the booking. i brought friends with me, they all loved the music too. i merely commented on the # of people inside the club, that's all. read properly, you dense .
people go out to have fun, yes, but there is still a business to run behind all that fun.
i never made this discussion a competition between stereo & circus. you did. and sure enough, it turned sour. seems we can't have discussions about anything without it going to . did you miss the part when i said we should all be working together, sharing our talent, etc? why so much competition, hate, etc...
as a side note, ever since maher & i started dating 5 years ago, it's as though there's this stigma associated to me, like what he says is what i say, what he thinks is what i think...like i'm not allowed to voice my real opinions & concerns about montreal's scene. that. i'm my own person, i can talk about whatever i want. maher & i do not see eye to eye about mannnnnny issues involving stereo & montreal's scene. we even fight about it for sakes...
all i did was voice my personal concerns about stereo, express opinions & talk about montreal's afterhours scene in comparison to other north american cities. not in comparison to circus. thank you for ing all that up. i didn't bash you. i said that your retort was unprofessional. the only bashing here came from you.
if you're gonna blindly insult the out of me or maher or the establishment he works for then next time you see either me or maher, save yourself the little bit of grace you supposedly have left & don't act like we are friends, don't act so entitled. collect yourself . nothing i hate more than 2-faced, hypocritical s. and you, sir, have placed yourself right into that category. once again, bravo. |
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| Zyklon_Jay |
| quote: | Originally posted by Adam420
For sure but you also need to have a good head on your shoulders and be willing to work hard. In the end it's about balancing the passion (music) with the business aspect in order to create something that you can take personal pride in yet still be popular with a wider audience. |
I don't doubt that from any of the parties involved, as I know them personally and hold them in extremely high regard.
My comments were not to anyone in particular, but just an observation on a topic that i have a clue that extends deeper than an educated guess. It is also a topic i find interesting and am involved with in another segment outside of electronic music. that's it, that's all.
edit: and passion can blinding. i'm not talking about anyone directly once again...but if you book what you want over what the people paying want, then passion is hurting you. |
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