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Why do the heads controlling the media in the USA refuse to promote electronic music (pg. 5)
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| thoughtlessjex |
| quote: | Originally posted by ShaunLovesHouse
Everyday I wake up and EDM stays out of the American mainstream culture I thank the music gods. Luckily for EDM, the American populace is pretty xenophobic when it comes to culture. You rarely see foreign films or foreign music getting awards at the big American award festivals. You rarely see fußball (soccer) on television. There is a fear/mistrust/whatever you want to call it of things imported from other countries. Therefore (thankfully) the media and marketing folks can't get their hands on this wonderful genre of music and do to it what they did to hip hop. |
The problem here is really that the majority of these genres (house, techno, hip-hop, etc) started in America and actually did become somewhat popular in the US before they became less popular here and more popular overseas.
Personally, I'd say it's the unique American stereotype that only homosexuals listen to electronic music, accompanied by America's virulent homophobia that causes the unpopularity of this music in the US. Other sources of this style of music are similarly dealt with. I can't count the number of times I've heard Americans comment on the dress of European men, and how "feminine" it makes them look, an appearance that American boys are trained to avoid by peer pressure and the media. And don't even get me started on the Far East. |
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| Tea-mo |
In germany it's the same. Dance music has no chance anymore. Not the slightest.
Which is actually the fault of the Kindergarten trancers starsplash, special d, groove coverage - you name them.
It's all about rnb/hiphop, unserious comic-music, cheap ringtones and popstar searching tv shows...but the people seem to love that stuff, which is kind of scary. |
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| SYSTEM-J |
Electronic music (and let's exclude hip-hop, because it is such a large, self-contained genre hardly anyone remembers its roots anymore) isn't marketable. There are too few stars, too few frontmen, too few personalities, too few performances, too few of the things you can market music on to a mass audience. Lord knows they tried. There are a few genuinely marketable acts out there- dance acts who have personalities and do put on proper shows- but nowhere near enough to make the whole umbrella of music and culture to work.
Europe doesn't work like that. It's smaller, much more densely populated and driven much less by marketing and advertising (Generalisation? The biggest culture shock I got when I visited the US was the sheer volume of advertising flung at you constantly, and I've been about in Europe for a comparison). Culture can genuinely break out of being a niche, a scene and a minority by word of mouth and by the actions of the people in Europe.
Rave and subsequently club culture was introduced to the UK by a handful of DJs and became a massive youth movement when big labels were still trying to ban acid house records for drug-referencing lyrics. Dance music was all over the charts (and you can check chart records to see just how saturated the pop charts were) without most mainstream radio stations even playing it. That couldn't happen in the US because the distances are too great, the people too spread out and the big companies too dominant over what sells. However, in the UK dance music is firmly dug in and it's still an integral part of youth culture. |
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| LazFX |
| quote: | Originally posted by SYSTEM-J
However, in the UK dance music is firmly dug in and it's still an integral part of youth culture. |
Oh how I wish I lived there!
:) |
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| iammesol |
| because it's dangerous to promote it :eyes: |
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| pvdclubber |
| quote: | Originally posted by JakeC
you have never head Evolution - Walking on fire in a club, obviously. |
i think this song is dreadful, exactly why i'm not keen on vocal trance in general |
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| Zombie0915 |
| I also think the general aversion to drugs has something to do with it. |
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| Ivand |
| quote: | Originally posted by pvdclubber
i think this song is dreadful, exactly why i'm not keen on vocal trance in general |
:o |
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| slinkyhead |
dance music is not intergral to UK youth culture anymore, i mean there's no specialist dance music radio stations in London anymore, radio1 will soon remove dance music from its listings too IMHO.
Oh, and pvdclubber; you are ing moron and a complete joke and it ashames me too think you and I are both British :( |
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| neutron liar |
| hardly anyone at all has any clue to what EDM really is and also the fact that no one respects it as a musical genre in this country. Yet everywhere on TV you have electronic music playing in the backround of TV programs and commercials. Very Ironic... |
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| sleepydragon |
| quote: | Originally posted by LazFX
Oh how I wish I lived there!
:) |
well unlucky cause u live in a country |
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| Makes |
| quote: | In germany it's the same. Dance music has no chance anymore. Not the slightest.
Which is actually the fault of the Kindergarten trancers starsplash, special d, groove coverage - you name them.
It's all about rnb/hiphop, unserious comic-music, cheap ringtones and popstar searching tv shows...but the people seem to love that stuff, which is kind of scary. |
+1 I hate it :whip:
this black music stuff in the clubs make me sick :nervous:
dj play black music = full dancefloor
dj play kinda house music = 2,3 freaks dancing
...never heard good trance in a german club... :whip: |
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