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Deadmau5 breaks down the take-home pay for a celebrity DJ (pg. 9)
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| PurpleHaze |
| quote: | Originally posted by Stilez
The main difference/reason why people no longer support or come out to attend outdoor events featuring 'Underground' artist for the most part, is that the Mel Lastman law was effective in repressing & changing the the whole culture & mentality that was associated with the scene back then, even if it's free. Everyone who were into the scene back then are now older and aren't the target audience anymore, mainly because they're not the ones attending the large scale events being thrown. 'We're' not the ones packing the Guv/Koolhaus/Ricoh/Sound Academy etc.. It's now a younger crowd, and rightfully so. With that, the new clubbers are usually younger or never got to experience the Massey Hall, Better Living Centre, Science Centre, iDance type of massive raves that many of us did. All they've known is going to party inside of a club here in Toronto, and every large scale club party MUST have several top 10 dj's in each room. The rave culture was just a totally different culture than the clubbing culture we have today. Besides, the artists BB&C usually brought to perform were never large scale/headliners/big enough to attract a bunch of people who would immediately recognize their name.
Today it tends to be about the spectacle of it all. Not that there's anything wrong with that(Smaller clubs like Zone, FW, Tryst, etc...notwithstanding, because many oldschoolers still attend those for the intimate vibe it provides). If a large scale outdoor event would to be thrown in Toronto, it would have to incorporate all of the expected hoopla, bells & whistles that have now come to be expected by a proper large scale festival. Especially since we have many nearby cities that have raised the bar as to what one should be eg. Electric Zoo, DEMF, Bal en Blanc.
Based on that, a small scale event would be ideal to get the ball rolling. Something at Yonge/Dundas square, High Park, Centre Island.. that would end at 11pm/12am, just to generate interest & get mouths talking. Also, to show the city & officials that the EDM community is capable of throwing a successful large scale party within the confines/rules that they've placed. It's important to set long term goals to change the perception of city officials towards EDM partygoers, and not look to change things immediately. Within 5 yrs I can easily see it growing in size. Maybe I'm being overly optimistic, but I don't think it's unrealistic.
Just my 2 cents. I believe Toronto does have the potential to support a successful large scale EDM festival, despite all the laws & rules we face. Change isn't always immediate, but 10 yrs is long enough. |
This was really really well written and informative. Thanks |
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| lawrenceq |
Interesting to hear some personal insights on the pay distribution and the changing of the pay negotiations like the 360 deal, as yes I'm very sure, illegal downloading has had a profound impact on the revenue for record labels. Imagine a day when DJ's become salary based with benefits ;)
Glenn, hope the V.S. girls treated you nicely, any chance of seeing you in Windsor this summer?? |
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| Zyklon_Jay |
| quote: | Originally posted by Bryce Santiago
No competition has been eaten up. The largest EDM events in North America are not Live Nation. From what I know (and someone will have to confirm this) is that Live Nation has never done large scale EDM events in Toronto to my knowledge, except for maybe Mouse events at the guvernment...but obviously those are not festival style. |
no, but they have their hand in some of the largest edm fests in the world, produce at least 70% of the largest touring acts right now (not book, produce as in logistics and everything...they did the Monsters Ball tour by gaga 100% for instance)...they also have upcoming projects involving big north american edm brands that you will see put into place by January 2012.
It has nothing to do with exclusivity contracts. It has to do with the fact that they control such a large segment of the touring entertainment industry that they can push out everyone smaller, simply by applying a bit of leverage on the venues. Venues know the kind of revenue a partnership with Live Nation can bring, so they will try and make them happy 99% of the time.
I deal with Live Nation quite a bit because of what i do for a living. I can tell you right now if they do not want your event to happen in the way you want it to, it won't.
Good luck, you won't need it because it is a mom and pop store vs walmart scenario. how do those tend to work out? |
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| Bryce Santiago |
| quote: | Originally posted by Zyklon_Jay
no, but they have their hand in some of the largest edm fests in the world, produce at least 70% of the largest touring acts right now (not book, produce as in logistics and everything...they did the Monsters Ball tour by gaga 100% for instance)...they also have upcoming projects involving big north american edm brands that you will see put into place by January 2012.
Good luck, you won't need it because it is a mom and pop store vs walmart scenario. how do those tend to work out? |
Cool, thanks for the tips bud...i'll keep this info on the radar. A lot of work has been done on it and I think Torontonians are going to love it. I predict great things for our scene in the next 5 years. |
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| CODE |
You know what I predict.....
This...
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| Zyklon_Jay |
exactly.
walmart style business...walmart style product. |
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| Zyklon_Jay |
btw bryce, i would be interested to know where you got your info on most touring acts losing money.
this is simply not true...for the big players it is the biggest revenue stream available.
i'm really starting to think you are just talking about what you think is going on, and not what i8s actually fact. |
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| Beta |
| Don’t listen to Glenn, he is just a hater! :D |
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| Digit ILL |
is about as bang on as one can get. We do NOT need corporate players TRYING to bring cheesey EDM acts to this city.
Mainstream is one thing, but full out CORPORATE MAINSTREAM?
I just threw up in my mouth a little. |
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| VDub |
Bump for Jon Jon...
You can kiss his ass here bud... |
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| gmorrison |
| zyklon is absolutely right here. and lawrenceeq i hope so but i'm not exactly sure of my schedule because usually for july & august im in europe. hope you're doing well man! |
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| Ozmözis |
| quote: | Originally posted by gmorrison
zyklon is absolutely right here. and lawrenceeq i hope so but i'm not exactly sure of my schedule because usually for july & august im in europe. hope you're doing well man! |
Where is my sushi? |
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